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Amazon Prime

By Chris Dawson December 6, 2019 - 9:00 am

How Amazon delighted 5 year old Lucas with an Amazon Prime Truck last Christmas

At this time of year, most of the customer service calls and twitter tweets that go into Amazon are complaints - people only tend to contact Amazon when things go wrong. But last year, there was one tweet that stood out and grabbed the attention

Christmas peak season through Amazon eyes

Amazon are boosting the excitement for Christmas peak season with the release of Amazon Guide to Christmas 2019 which emphasises on the sales opportunity of last-minute orders. This news follows eBay's announcement of a 'chill this holiday' peak season approach, justifying their stance with their

Amazon Prime lands in Brazil, moving the marketplace ahead of the local pack

Amazon Prime has officially landed in the largest country of South America extending its footprint in Brazil as the marketplace aims to outmanoeuvre the local competition, setting themselves forth to gain momentum in the territory beyond the West. The £79 a year loyalty programme is enjoyed

Alibaba 88VIP loyalty programme boosts brands’ appeal with ‘year-round’ discounts

Alibaba 88VIP loyalty programme is expanding its customer retention efforts with the announcement of "year-round" discounts exclusively for members on 388 brands trading on Alibaba marketplace ecosystem. In 2017, Alibaba Group merged their Tmall and Taobao loyalty programs into a single membership club based on the

Amazon set eyes on students with miniscule Prime fee

Amazon.com have set their sights on wooing students to join Prime membership with the introduction of a minuscule fee for Amazon Music subscription, making a bid on leveraging hard-to-resist services to build loyalty. Amazon announced a new but timely music benefit for Prime Student members as

Amazon sued over Prime Truck logo by Prime Inc

Amazon have been taken to court by a 50 year old trucking company called Prime Inc. Prime Inc contend that the Amazon Prime logo on Prime Trucks is confusing and is leading Prime Inc customers to think Amazon products are being trucked around the US

‘Prime cancel’ searches spike signals challenge for Amazon

Prime Day 2019 saw a significant rise of the consumer search for 'Prime cancel' highlighting the challenge for Amazon to retain loyal members against a new shopper trend of 'sign-up and leave.' According to the Prime Day 2019 analysis by Hitwise, Prime Day 2019 was

The three Personas of Amazon Prime Members

With Amazon Prime Day day 2 2019 in full swing, it's estimated that some 70% of Prime Members will be shopping on Amazon today and tomorrow. With that in mind, it's worth considering how learning more about Prime members, brands and retailers can better

Amazon Prime Day bargain-hunt pressure to triple counterfeit goods purchases

Amazon Prime Day is set to triple purchases of counterfeit goods as consumers are more likely to accidentally buy fake products on Amazon during the 48-year hour rush for a bargain, says a new report by Red Points. The Amazon Survey Report was conducted in June