How To

Discover the latest 'How to' content to gain insights to improve your ecommerce operations and grow your business. The section covers the basics of marketplace trading and also caters for more advanced sellers or businesses to provide information on how to approach next steps.

By Sasha Fedorenko October 10, 2019 - 10:14 am

How to tap into Etsy shop stats to accelerate growth path

Determining how your business is performing over time is essential in crafting an effective growth strategy. Etsy shop stats generate personalised data illustrating how people find your shop and engage with your listings. Understand your shop’s performance at a glance From the Shop Manager, you can find

How to set up eBay 2-Step Verification

To add additional protection to your eBay account, eBay 2-Step Verification can send a text message or notification through the eBay app to use alongside your eBay User Name and Password. Log into eBay and click on 'My eBay' You'll find the My eBay link at the

Bridging the mistrust gap: How to future-proof your brand despite social media influencer scrutiny

Social media influencers have become increasingly popular in advocating for brands' 'best self' image, creating an idealised reality behind businesses' values, philosophy and vision. "Social commerce can work for almost every merchant, but certain products have a propensity to perform better than others. The ethos of

Boosting value for money with social commerce

Social commerce has developed into a considerable sales avenue for ecommerce. The last two decades saw social networks shifting from being passive revenue streams to active channels for making sales. With the definition of personal and social interactions blurring, merchants can directly market to shoppers

How to cultivate customer loyalty on Amazon

Once a customer makes a purchase, it now becomes the sellers' responsibility to retain the customer and ensure they return for future purchases. Customer loyalty is highly regarded in the ecommerce space because it is considered a profitable trait — life-time value consumers will support

Amazon as a search engine: How to leverage product consideration

Consumers have become reliant on Amazon as a search engine for product discovery. Historically, consumers would start their searches on Google, but that behaviour has shifted as two-thirds of consumers now start their search for new products on Amazon’s marketplace, says The Amazon Customer Experience

How to navigate Etsy community space

Etsy community space is designed to seamlessly connect sellers with their counterparts, help sellers improve their storefront and stay up-to-date with the latest Etsy news. Etsy have showcased an easy way of navigating the marketplace's support-centre for sellers after sharing the news of updated Etsy conversations

How to prevent negative seller feedback on Amazon

Amazon encourages sellers to resolve any situations involving negative feedback on Amazon by looking into the root cause of each negative rating, addressing the customer’s concern in a timely manner, and making ongoing optimisations to merchants' processes and policies. Customers can update their feedback on any

How to prepare for Strong Customer Authentication (SCA) regulation

There’s little doubt that web sales represent an ever-increasing revenue channel for most UK retailers. In fact, eMarketer expected online retail spend to increase by 14.9% in 2018, to almost £96 billion. However, Strong Customer Authentication (SCA) is coming fast and carries the potential to disrupt