How To
Bridging the mistrust gap: How to future-proof your brand despite social media influencer scrutiny
Social media influencers have become increasingly popular in advocating for brands' 'best self' image, creating an idealised reality behind businesses' values, philosophy and vision. "Social commerce can work for almost every merchant, but certain products have a propensity to perform better than others. The ethos of
Boosting value for money with social commerce
Social commerce has developed into a considerable sales avenue for ecommerce. The last two decades saw social networks shifting from being passive revenue streams to active channels for making sales. With the definition of personal and social interactions blurring, merchants can directly market to shoppers
How to cultivate customer loyalty on Amazon
Once a customer makes a purchase, it now becomes the sellers' responsibility to retain the customer and ensure they return for future purchases. Customer loyalty is highly regarded in the ecommerce space because it is considered a profitable trait — life-time value consumers will support
Amazon as a search engine: How to leverage product consideration
Consumers have become reliant on Amazon as a search engine for product discovery. Historically, consumers would start their searches on Google, but that behaviour has shifted as two-thirds of consumers now start their search for new products on Amazon’s marketplace, says The Amazon Customer Experience
How to navigate Etsy community space
Etsy community space is designed to seamlessly connect sellers with their counterparts, help sellers improve their storefront and stay up-to-date with the latest Etsy news. Etsy have showcased an easy way of navigating the marketplace's support-centre for sellers after sharing the news of updated Etsy conversations
How to prevent negative seller feedback on Amazon
Amazon encourages sellers to resolve any situations involving negative feedback on Amazon by looking into the root cause of each negative rating, addressing the customer’s concern in a timely manner, and making ongoing optimisations to merchants' processes and policies. Customers can update their feedback on any
How to prepare for Strong Customer Authentication (SCA) regulation
There’s little doubt that web sales represent an ever-increasing revenue channel for most UK retailers. In fact, eMarketer expected online retail spend to increase by 14.9% in 2018, to almost £96 billion. However, Strong Customer Authentication (SCA) is coming fast and carries the potential to disrupt
How to leverage the power of Amazon FBA
Amazon FBA has become one of the most popular methods to fulfil products. It's accelerated, and convenient service fits around customer lifestyles, allowing FBA sellers to stay on top of shoppers' delivery demands. Here is a how-to guide on the leveraging the power of Amazon
How to hone your advertising strategy on Etsy
Advertising can be an effective way to reach a new audience and increase sales, but it’s helpful to test the waters before diving in. Investing time and money up front to test which of your products perform best, and what kind of return you can