How To

Discover the latest 'How to' content to gain insights to improve your ecommerce operations and grow your business. The section covers the basics of marketplace trading and also caters for more advanced sellers or businesses to provide information on how to approach next steps.
By Sasha Fedorenko July 12, 2019 - 11:30 am

How to prevent negative seller feedback on Amazon

Amazon encourages sellers to resolve any situations involving negative feedback on Amazon by looking into the root cause of each negative rating, addressing the customer’s concern in a timely manner, and making ongoing optimisations to merchants' processes and policies. Customers can update their feedback on any

How to prepare for Strong Customer Authentication (SCA) regulation

There’s little doubt that web sales represent an ever-increasing revenue channel for most UK retailers. In fact, eMarketer expected online retail spend to increase by 14.9% in 2018, to almost £96 billion. However, Strong Customer Authentication (SCA) is coming fast and carries the potential to disrupt

How to leverage the power of Amazon FBA

Amazon FBA has become one of the most popular methods to fulfil products. It's accelerated, and convenient service fits around customer lifestyles, allowing FBA sellers to stay on top of shoppers' delivery demands. Here is a how-to guide on the leveraging the power of Amazon

How to hone your advertising strategy on Etsy

Advertising can be an effective way to reach a new audience and increase sales, but it’s helpful to test the waters before diving in. Investing time and money up front to test which of your products perform best, and what kind of return you can

3 key summer trends: How to capitalise on seasonal shopping demand

Etsy Summer trends report 2019 looks at what's most likely to sell as the hot weather shifts consumer buying preferences. Here are three key trends that Etsy sellers can adopt into their product strategies to catch shoppers' interest. 1.Bold bloom According to the report, the perfect expression

How to create a GDPR policy for Etsy shop

The EU-based Etsy sellers or merchants who offer their listings to shoppers in the territory are required to have a GDPR policy for their Etsy shop. However, merchants embarking on such a mission may wonder where to start. Here is a guide for sellers aiming

Amazon SEO: Third-party tools

Amazon’s search engine algorithm is continually being refined and evolved, and no one outside of Amazon can definitively provide the exact formula for how it works. However, it is known that the keywords in sellers' product listings significantly influence their product’s ranking. This raises a

Amazon SEO: Top 5 visibility tips

Sellers' ability to rank on Amazon depends greatly on their products' niche subcategory as well as their sales performance. It takes time for a product to work its way up on Amazon’s search engine results pages (SERP). However, knowing Amazon SEO drivers can accelerate this

The paradox of choice effect: How to combat shoppers’ indecision?

The 'paradox of choice' effect was first coined by the US psychologist Barry Schwartz who argued that eliminating consumer choices can greatly reduce anxiety for shoppers. The term is 15-years-old, but its message is more relevant than ever before. The advent of ecommerce saw eBay