Retailers and Brands News
EDITORIAL Apple joins growing ranks of brands giving in to Amazon
If ever proof were needed of Amazon’s power it surely must come in the shape of Apple finally agreeing to let the marketplace sell its products across the US, Europe, Japan and India in time for the peak season. For years, Apple has not allowed Amazon
Pinterest launches shoppable ads in France
Pinterest is launching shoppable ads in France as the first non-English speaking country to offer Pinterest’s advertising program. Over the past few months, Pinterest has worked closely with select early partners in France such as Guerlain, Tiptoe, Picard, Louis Vuitton, and Air France to help them grow their business using Pinterest. These
Three quarters of shoppers turn to luxury brands for Christmas gifts
Research by Bazaarvoice has revealed that 76% of UK shoppers who usually shop at mid-market brands such as Next and Debenhams are likely to switch to luxury brands including Selfridges, Burberry, Mulberry and Omega at Christmas. Ahead of the all-important winter sales period, Bazaarvoice commissioned investigative research with 4,000 consumers from the UK, France and Germany to explore how shoppers are going
Top Tips for Navigating Ecommerce
As the founder of a global ecommerce leader in custom-printed, die-cut products, Andrew Witkin is widely recognized as a leading authority on ecommerce, customization, startups, marketing and the tech economy. Andrew has also served as VP North American Licensing for Nelvana/Corus Entertainment and Director of
Luxury brand Tonino Lamborghini signs with WeChat partner to target China
Tonino Lamborghini, a luxury brand belonging to the Lamborghini family, has signed an agreement with Digital Retex, trusted partner of WeChat in Europe, for the implementation of a strategy that brings to China the spirit of its “lifestyle experience brand". The strategic objective of Tonino Lamborghini's
Three quarters of UK marketers miss global opportunities with ‘always-on’ marketing approach
With Singles’ Day fast approaching, Rakuten Marketing finds UK marketers are missing a major global sales opportunity. According to proprietary insights, 74% of UK marketers are focused on the local market, despite seeing huge potential in affluent APAC shoppers. Singles’ Day 2017 saw online shoppers from at least
All treats and no tricks as Halloween retail creeps up to almost half a billion pounds, says GlobalData
This year Halloween will be a treat for retailers, with the event forecast to be worth £491m in 2018 (up 2.1% on last year) as consumers invest in the spooky occasion, according to GlobalData, a leading data and analytics company. Halloween clothing and costumes remain the greatest opportunity
Alibaba marks 10th anniversary of Singles Day by making it a global bonanza
Marking its 10th anniversary, Alibaba’s Singles Day on 11 November is set to be the biggest ever, says the marketplace. According to Alibaba, 180,000 global brands will be taking part in the event, which is fast becoming an international phenomenon and which is fast being seen as
Are you ready for ready for international expansion?
On the 14th of November we'll be holding the second webinar in our Autumn International selling series in partnership with WorldFirst. Titled Making the right choice on where to trade abroad the webinar builds on the first in the series which discussed how to recognise