The paradox of choice effect: How to combat shoppers’ indecision?
The 'paradox of choice' effect was first coined by the US psychologist Barry Schwartz who argued that eliminating consumer choices can greatly reduce anxiety for shoppers. The term is 15-years-old, but its message is more relevant than ever before. The advent of ecommerce saw eBay
Amazon and Morrisons to expand ultra-fast same day, online grocery home delivery service to many more UK cities
Amazon and Morrisons have announced they are expanding the ‘Morrisons at Amazon’ store on Prime Now to many more cities across the UK. ‘Morrisons at Amazon’ is an ultra-fast same day, online grocery home delivery service, currently available to Amazon Prime Now customers in four cities:
Amazon surpasses Apple and Google to become most valuable brand
Amazon have surpassed Apple and Google to take the title of the most valuable brand, says the latest Top 100 Most Valuable Global Brands research by BrandZ. With a 52% year-on-year increase, Amazon achieved a business value of $315.5 billion (£247.33). The brands that appear in
Father’s Day to bring £834m UK retail boost as shoppers look for inspiration on Amazon
Father's Day is forecasted to bring an £834 million boost to the UK retail market, says new research released today by Savvy. That's up by 4.4% on the year-on-year (YoY) basis. The report surveyed 1,000 UK shoppers on their attitude towards shopping during Father's Day. Father's
Amazon Campus Challenge UK
The Amazon Campus Challenge aims to get higher education students involved in ecommerce and help a business not currently selling on Amazon to get started and generate sales. Teams of 2 to 5 students can register and join up as a team with a £10,000
Amazon referral fees for Jewellery & Watches reduced
There are new tiered Amazon referral fees for Jewellery and Watches. This will significantly reduce the cost of selling Jewellery and Watches priced over €250/£225. New Amazon Referral Fees for Jewellery & Watches Watches Amazon referral fees change from a flat 15% in UK, Germany, France, Italy
How do shoppers’ preferences differ across global markets?
The onus is on sellers to persuade shoppers to purchase. Cross-border merchants will often find that shoppers' preferences influenced by culture, local trends and solutions differ from domestic buying expectations. This raises a question. How can cross-border sellers deliver a personalised approach for overseas shoppers
FedEx dumps Amazon and leaves them to deliver their own parcels
FedEx Express have announced the decision to not renew their US domestic contract with Amazon.com in a bid "to successfully compete in the ecommerce market." The move will not impact existing contracts between Amazon US and other FedEx business units. FedEx attributed their decision to Amazon
Amazon to account for one fifth of UK online spend by 2024
Amazon are set to continue experiencing growth within the UK market, which expected to rise by 58.2% over the next five years to reach £15.7bn by 2024, says new report Amazon Strategic Review-2019 from GlobalData. The report analysed UK market share and forecast growth for Amazon.