Allegro News
Allegro Gadane: social media site launched for buyers and sellers
Allegro have just launched their very own social media website and it's not conventional. Thankfully this won't be a place for obnoxious opinions you don't really care about, instead, Allegro Gadane is a social platform where buyers and sellers can exchange more helpful opinions and
‘Copywriting is the most undervalued aspect of marketplace selling:’ Tony Preedy of Fruugo
"Copywriting is the most undervalued aspect marketplace selling,” says Tony Preedy of Fruugo as he points to the relevance of this form of direct marketing in today’s ecommerce. Speaking to Tamebay, Tony Preedy, who joined the company as chief commercial officer at the end of 2018
New York invites Amazon to reconsider Amazon corporate headquarters
A group of New York businesses, political and community leaders have invited Amazon to reconsider their plan to scrap Amazon corporate headquarters. In an open letter to chief executive officer of Amazon, Jeff Bezos, the group said: "A clear majority of New Yorkers support this project
Amazon products see up to 424% traffic growth ahead of Black Friday
Amazon saw their products traffic increase up to 424% in the week coming to Black Friday trading period, says new analysis. The marketplace experienced a traffic hike in the week ending November 17, with consumer searches for Amazon Echo have peaked at 534,533. That's up by 424%
Allegro appoints customer engagement head
Polish marketplace Allegro has announced that it has appointed Edyta Sidwa as its new head of customer engagement. The role, which closely resembles a marketing position, will be based at Allegro HQ in Warsaw and she is already in post. They say that Sidwa will be
How to start selling on Allegro in Poland
When we decided to find out how to sell on Poland's biggest marketplace, we realised that no one at Tamebay had any knowledge of Allegro, so our first step was to find someone who did. Our expert is Zornitsa Mincheva Dobreva, Head of International Expansion
Allegro TV ad has 11 million Youtube views and rising
It's a trend that has been emerging over the past few years. Big brands are spending more and more to create the most popular Christmas ad of the year. John Lewis and the others spend millions on a heartwarming, or tear-jerking, advert to keep their
Allegro sells for $3.3bn – time for marketplace sellers to take stock
Barry Doyle is the CFO at XSellco. In this post he looks at Polish ecommerce and the sale of Allegro. The global media and technology conglomerate Naspers announced the sale of the Allegro Group on October 14 for $3.3bn, a tidy profit on the $1.5bn it
Allegro acquired by Private Equity partnership
eBay and Alibaba have been outbid in their efforts to acquire Allegro, the largest ecommerce marketplace serving Poland. Instead the company will be acquired by private equity firms Cinven, Permira and Mid Europa. Paying $3.253 billion values Allegro's 20 million registered users at just over $162