Did you know that you could use eBay Promoted Listings for Auctions, as well as for your Fixed Price listings? eBay Promoted Listings Standard and Advanced work well for Buy It Now, but the relatively new Promoted Listings Express works just as well for Auctions.
I am selling niche items and the item I have on the promotion already has over 400 views and 32 watchers, which is the highest amount I have ever had on an item before – it shows me the potential for future items
Eric Mentzel, Ekmentz
How Promoted listings for Auctions works
- List an auction item. Promoted Listings Express is available to eligible sellers in the US, the UK, Germany, Australia, Canada, France, Italy and Spain site who have Auction and Auction Buy It Now listings.
- Review one simple page. It only takes two clicks to adopt Promoted Listings Express. You don’t need to worry about understanding ad rate percentages, keywords or campaign structures/concepts to promote an auction listing.
- Pay an upfront fee to promote your listing. The unique seller fee will be prominently displayed on screen and be based upon a variety of factors, including the item category and auction duration. After reviewing the fee, youcan launch your promotion in just two clicks.
- Monitor performance. You can view your Promoted Listings Express ad report on the eBay app to measure the impact the promotion has had on their listing’s visibility. This ad report currently shows the listing’s total impressions, promoted impressions and organic impressions.
Promoted Listings Express was first launched on the eBay app, allowing eBay the opportunity to test usage and gather critical seller feedback. It has since been rolled out across desktop and mobile web, making it easy for you to promote your auction listings from any device.
We’re committed to the growth of our auction sellers. With every addition to our eBay Ads portfolio, we’re continuing to ideate, innovate and refine our products overall with our sellers’ feedback.
– eBay
