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Tmall

By Lauren Fruncillo January 23, 2021 - 2:03 pm

Tmall Global boosts support for new sellers entering China

Alibaba's online marketplace Tmall Global has announced a new suite of solutions to help new sellers entering China. The solutions were announced at the 2021 Tmall Global New Seller Virtual Summit, the first-ever virtual summit hosted by the platform with regional and category-specific content sessions. “Brands,

Meet the two players helping brands tap into China

The success of a retail business in an overseas territory is heavily reliant on three intertwined factors. First, product demand in a market. Second, a strategy to outmanoeuvre the competition selling a similar product. Third, a stable infrastructure designed to function in a different country. Retailers

Everlane embrace ethical retailing on Tmall

An American clothing retailer, Everlane have launched their store on Tmall in their efforts to champion sustainable practices and "radical transparency" on Alibaba's marketplace, revealing the costs behind each product – from materials and labour to transport and duties – and offering it to consumers

Benefits of a Tmall Partner from Lulujo when selling to China

Dawn Pottier spent nine years growing her baby brand, Lulujo, from a single ring-sling carrier made in her native New Brunswick Canada, into one of the country’s most successful small businesses. So successful, in fact, Lulujo was invited to join the Canadian business delegation with

Tmall Q2 results see 120 brands bag £11 million each

Tmall Q2 results saw the Chinese 6.18 Mid-Year Shopping Festival rewarding 120 brands on the marketplace with £11 million (RMB100 million) in sales, highlighting the demand for branded products amongst Chinese shoppers. The Chinese-born marketplace today announced the second trading quarter results ending on the 30th

Alibaba support brands flex customer retention muscles with enhanced micro-blogging tool

Alibaba have announced the introduction of the enhanced micro-blogging feature, Weitao on their marketplaces including Taobao and Tmall in a bid to continue supporting their brands flex customer retention muscles. The micro-blogging tool is updating its layout to feature more-personalised experiences for consumers – especially for

‘Brands will take Chinese Valentine’s Day as an opportunity to engage Chinese consumers’: David Lloyd of Alibaba

"Many brands will take Chinese Valentine’s Day as a marketing opportunity to create specific, customised or limited-edition product lines to mark the day and engage Chinese consumers," is how David Lloyd of Alibaba describes brands' mission in taking advantage of the Chinese romantic festival to

How Tory Burch aims to woo shoppers on Tmall ahead of Chinese Valentine’s Day

US fashion brand Tory Burch announced the launch of a flagship store on Tmall Luxury Pavilion in a bid to woo shoppers ahead of the Chinese Valentine’s Day. The Qixi Festival, also known as the Qiqiao Festival, is the Chinese Valentine's Day celebrating the annual meeting

Tmall experience centre launch to embrace experiential retail

Alibaba's B2C online marketplace, Tmall have announced the launch of Tmall experience centre in the bid to showcase top brand's experiential initiatives in Shanghai. The launch marks Tmall's first experiential retail efforts to embrace the convergence of online and offline ahead of the wider rollout. The move

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