Social Media

By Sasha Fedorenko August 21, 2019 - 11:28 am

Bridging the mistrust gap: How to future-proof your brand despite social media influencer scrutiny

Social media influencers have become increasingly popular in advocating for brands' 'best self' image, creating an idealised reality behind businesses' values, philosophy and vision. "Social commerce can work for almost every merchant, but certain products have a propensity to perform better than others. The ethos of

Boosting value for money with social commerce

Social commerce has developed into a considerable sales avenue for ecommerce. The last two decades saw social networks shifting from being passive revenue streams to active channels for making sales. With the definition of personal and social interactions blurring, merchants can directly market to shoppers

Rethinking creativity and trust in social media

Imagine what today’s retail landscape would look like without social media. Social has become such an integral part of any retailer’s marketing strategy that without it, the sector would be completely different. For example, platforms such as Pinterest and Instagram have totally reimagined both the

Meet the retailer: Charles Bentley

It was in 1860 when Charles Bentley sold his first broomstick, marking the beginning of a successful wooden brushes and brooms family business. The next 159 years saw the brand heritage diversifying its portfolio to include other cleaning-related equipment which are now used by Britain's

Social media to challenge Amazon search engine dominance

Social media is poised to overthrow Amazon search engine dominance as social channels gain momentum as a source for product inspiration, says the Future of Shopper report by Wunderman Thompson. The research polled 15,188 people in eight countries on how they are shopping today and how

3 retail-led social media trends for sellers to adapt to in 2019

Social media saw some major developments over the last 12 months, establishing itself as a key part of sellers' strategies, says new The State of Social Media in Retail 2019 report by Hootsuite. As it gains more momentum, how can sellers create an authentic seller-buyer

85% of Brits are skeptical of social commerce over bad experiences

The majority of British consumers are sceptical of social commerce over bad experiences, causing them to doubt the service, says new report 'Brits’ less trusting of shopping on social media' by OnBuy. The research polled 1,424 British consumers on their attitude towards social commerce and using

How to build a social media presence for your brand in 2019?

Social media has become a 'business card' for sellers' brands. The developments of new retailing tools on social media enabled merchants to acquire new customers, solidify loyalty and secure sales. According to The State of Social Media in Retail 2019 report by Hootsuite, the way

Marketplaces offer a lifeline as high street declines: Ella d’Amato of Notonthehighstreet

"Marketplaces offer a lifeline as high street declines," is how Ella d'Amato of Nototonthehighstreet describes the role of online intermediation platforms in the changing retail environment. Notonthehighstreet (NOTHS) is 'the home of thoughtful gifts', the leading curated modern marketplace connecting the best small creative businesses with