halo effect

By Sasha Fedorenko July 23, 2019 - 2:16 pm

Amazon Prime Day mobile dominance puts a spotlight on halo effect lacklustre

Amazon Prime Day mobile dominance saw retailer's apps struggling to compete with the rate of the annual shopping event, says new report by AppsFlyer. The research analysed 100 retailers who own an app during Prime Day (15-16 July), revealing that Amazon dominated the annual shopping event,

Lessons learned from Prime Day: Capitalising on halo effect to bag sales

"Prime Day started in 2015 to celebrate Amazon’s 20th year anniversary. It was born out of the classic Amazon ‘test and learn’ style and nurtured to become a much-anticipated shopping holiday for consumers,” is how Michael Scharff describes the growth of the 4-year-old shopping event. Speaking