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experiential retail

By Sasha Fedorenko September 27, 2019 - 11:48 am

House of Klarna: How Klarna use experiential retail to connect to customer

A Swedish bank, Klarna are letting their customers step into the "world of imagination" with a launch of House of Klarna pop-up store in a bid to woo the entertainment-craving shoppers. The "smooth retail services" provider have gained momentum amongst Millennials shoppers with their pay later

Consumers spend on leisure over essential products as they seek experiences

This quarter saw consumers choosing to splash their cash on leisure products over essentials in their effort to enjoy experiences, says new findings released today by Deloitte Consumer Tracker Survey. This trend sees consumer spending in Q2 on essentials down by 10% compared to the previous

Tmall experience centre launch to embrace experiential retail

Alibaba's B2C online marketplace, Tmall have announced the launch of Tmall experience centre in the bid to showcase top brand's experiential initiatives in Shanghai. The launch marks Tmall's first experiential retail efforts to embrace the convergence of online and offline ahead of the wider rollout. The move

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