Amazon Advertising

By Chris Dawson October 24, 2019 - 10:32 am

Spend on Amazon Advertising up with increased ROI in Q3 2019

Ahead of Amazon's Q3 2019 earnings release due on the 24th of October Merkle’s latest Q3 2019 Digital Marketing Report (DMR) has been released with interesting insights into spend on Amazon Advertising. Amazon Sponsored Products spending growth was up 35% in Q3 2019, up from 12%

Amazon Advertising revenue continues to grow

Amazon Advertising revenue which include Amazon Sponsored Products, Sponsored Brands, Display Ads and Amazon demand-side platform is still growing at a healthy pace, although not at the dizzying three digit percentage quarterly growth we saw at this time last year. That's fair, Amazon Advertising is

‘Merchants should adopt a multilayered advertising strategy:’ CEO of Stack Influence

"Merchants should adopt a multilayered advertising strategy," is the advice chief executive officer of Stack Influence gives to marketplace sellers. Speaking to Tamebay, Laurent Vincent chief executive officer of Stack Influence emphasised on the importance of sellers equipping themselves with an arsenal of advertising strategies in

Amazon Advertising drives sales growth outside of Amazon

Amazon Advertising is driving sales growth outside of Amazon, impacting brick-and-mortar stores ROI, says new The New Omnichannel: Clicks, Bricks and Everything in Between by Analytic Partners. The analysis says Amazon display ads generate 70-90% of the sales influx across sellers' physical stores. Advertising on Amazon

Sellers use Amazon Advertising to drive lifetime value over short-term sales

Sellers are leveraging Amazon Advertising to drive lifetime customer value over short-term sales, says new Brands and Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce report by Feedvisor. The research analysed the journeys of more than 500 US brands and their relationships with Amazon

Amazon Prime Exclusive Discounts launched ahead of Prime Day in US have announced Prime Exclusive Discounts - a new way to reach millions of Prime members. While Prime Exclusive Discounts can be offered any day of the year, this is particularly interesting timing as Amazon specifically mention Prime Exclusive Discounts as a new way to

5 Amazon advertising mistakes to avoid: How to hone your advertising strategy in 2019?

Amazon Advertising relies heavily on balance. It is key to find the balance between automatic and manual campaigns, between overspending and wasting budget and between granularity and efficiency, says new report The top 5 mistakes amazon advertisers should avoid by Feedvisor. The report looked at the

ChannelAdvisor now support Amazon Sponsored Brands ads

ChannelAdvisor have announced support for Amazon Sponsored Brands ads campaign creation and management using the Amazon Advertising API. This functionality will be available to all sellers and vendors who use ChannelAdvisor's multichannel management platform. Sponsored Brands (formerly Headline Search Ads) is a powerful advertising option for

‘Amazon is like Marmite:’ Steven Kluk of Trackpack

"Amazon is like Marmite," is how Steven Kluk of Trackpack refers to the ecommerce giant which he says marketplace sellers either love or hate. However, he says that marketplace sellers should get to love Marmite. Speaking at a panel 'What's next for Amazon?' at ChannelAdvisor Connect