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Everyday influencers more trustworthy than celebrities to consumers
Bazaarvoice have revealed research that shows how everyday influencers are more trustworthy than celebrities to consumers and that brands who promote their products might have a better time reaching consumers through authentic, genuine, and transparent influencer content. Quality over quantity While normal consumers may not consider themselves
OnBuy TV advert just launched across main ITV Channels
Did you spot the OnBuy TV advert that just played at around 7.30pm this evening on ITV? The £1 million campaign is now running across all main ITV channels, including ITV1, ITV2, ITV3, ITVBe and on demand with ITVHub, until the 7th of December, promoting
Do Ad Blockers hide eBay Promoted Listings?
Are eBay Promoted Listings hidden from view by Ad Blockers? Some have seen eBay Promoted Listings hidden and that's important now that eBay are moving to a world where eBay will only show a Promoted Listing or an Organic Listing but not both. This means
Basecamp fire back at Google over Paid Ads ‘Ransom’
The issue of Google Ads has been highlighted by Basecamp, a workflow solution, who exasperated by seeing competitor's paid adverts appear ahead of them in search results decided to buy an ad themselves to make their point. Their ad called out that they have (as
eBay Local Services Ads officially launches with discount code
eBay Advertising has offically soft-launched eBay Local Services Ads today, which we wrote about in more detail recently. eBay Local Services Ads is a brand new product designed to help local service organisations reach new customers and grow their businesses. It’s the platform’s first offer for
How to target eBay business sellers with eBay Local Services Ads
eBay are to open up eBay Local Services Ads to enable businesses to target eBay business sellers with the aim that they might see some useful ads from companies who can help them grow. If you are targeting businesses trading on eBay then you can
eBay Local Services Ads for local UK businesses
No one likes seeing paid ads for competing products on their eBay listing pages so eBay Local Service Ads make a lot of sense. You'll start to see eBay Local Service Ads for hyper-local businesses appear that complement your product and could be the convincer
eBay spring shopping ad campaign aligned to real-time weather
eBay are working to attract more sales for you with a colourful eBay spring shopping ad campaign. Running nationwide, the digital out of home (OOH) inspiration drive is designed to bring online retailers vibrant product lines to life. Popular springtime pursuits and product lines are
Introducing ‘Local Inventory Ads’ from Google
Lengow are experts in product feeds and can help you get your products listed on over 1800 ecommerce channels worldwide. Today they introduce Google Local Inventory ads and explain how they can drive online traffic into your off line store: How Google “Local Inventory Ads” are
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