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The DIY Ecommerce Guide, the only all-encompassing guide you will need to start, run and grow your own ecommerce business.

Here you can download the sections of the Guide, which take you from getting started all the way through to building an international, £1m turnover business

  1. Getting started
  2. Mobilise
  3. Marketplaces
  4. Promote
  5. Deliver
  6. Convert
  7. Retain and Expand
  8. Selling and the Law

An introduction to the few simple guidelines you need to turn your idea, dream or need into a functioning webshop. Start here with a guide to building the business plan, to competitor analysis, to building your site, to creating and promoting a brand, and more.

Between 40 and 60% of ecommerce traffic these days comes from mobile, so opt for a mobile-first approach from the off and you'll improve your chances of success. Find out why mobile matters, how to design for it, how to 'do' mobile payments and how mobile can help you create a true omni-channel eseller business.

The booming world of online marketplaces is an alternative for those wanting to get going with selling online there is an alternative to setting up your own site and doing it all yourself, or even a great way of extending awareness for your business online. Find out what marketplaces are, what they can offer you, and how to get set up selling on them.

Customers are unlikely to just stumble upon your business, you need to promote it. Here we give you some ideas to get you going with using digital channels to spread the word about your business and what you offer, and to point you in the right direction. Learn more about SEO, content marketing, email marketing, social media, affiliate marketing and consumer reviews.

Delivery is more than just putting orders in boxes, in fact the key to running an efficient and well-liked retail operation is to constantly know the status of your stock, shipping and returns. In this section we cover how to get the most from shipping, how to manage stock, how to create and run an effective returns policy and how to start shipping internationally.

To grow and to keep growing, you must create a cabal of loyal customers that keep coming back for more, and who advocate your brand to their friends - harder than meets the eye. Find out how to convert browsers to sales, how to turn those customers into loyal shoppers, about how to manage a CRM, and how to create a great experience for your users.

There are many rules and regulations to comply with when selling online. In this section learn how to meet EU and wider law, about consumers' rights, about data gathering and use, about laws to consider when exporting, about VAT and more.

There are many rules and regulations to comply with when selling online. In this section learn how to meet EU and wider law, about consumers' rights, about data gathering and use, about laws to consider when exporting, about VAT and more.

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