Tesco Direct run a closed invite only marketplace
Tesco opened up Tesco Direct to third party retailers in 2015 as a closed invite only marketplace. They launched with retailers including Maplin and online gardening retailer Crocus.
Products on Tesco Direct now carry the message “Buy from Tesco”, which is exchanged for “Buy from Maplin” or “Buy from Crocus” on products from 3rd party suppliers. This changes to “Supplied by….” as soon as you get to the shopping basket to check out.
As a bonus to customers they can earn club card points for purchases from any seller on the Tesco marketplace.