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By Paul Skeldon September 19, 2017 - 3:22 pm

Mobile checkout: streamlining for conversion

With more people than ever shopping on mobile, working out how to convert them is a big challenge. Design, as we have seen, plays a big part, but so does checkout. If your mobile site is to work, your checkout must be optimised for conversions. Checkouts

Revamp your website for the touchable world

These days to be a competitive e-commerce player you need to think well beyond the humble PC. Gone are the days when a mobile site was a luxury – now it is a necessity. With more and more consumers shopping on smartphones and the tablet computer

Getting to the bottom of the infinite scroll in ecommerce

The move to more mobile-centric forms of ecommerce – and the march to mobile is inevitable: 40% of etail traffic now comes from mobile – has had a dramatic impact on how consumers view websites (on all devices, even the PC) and has forced a rethink of

How to mobilise your existing content

From 21 April 2015, any eSeller’s Google ranking will drop if your site isn’t mobile friendly. But it is not just Google that will penalize you if you aren’t mobile friendly, your customers and potential customers will ignore you. So what can you do to mobilise

Why your website needs to be fast for mobile users

How much of your business comes from customers on mobile devices? According to the Centre for Retail Research, UK online sales grew by 15.8 per cent in 2014. It also estimates that the proportion of ecommerce transactions completed on a mobile device will go up from 18.7

How to design for mobile

Designing a mobile presence requires some basic considerations that will play through to all the specific things you are trying to achieve on mobile. The main things you need to think about are: Size – the devices come with typically quite small and various screen sizes

The Quintessential Self-build Checklist

Creating your website is the most crucial part of your business as it is your shop window and primary marketing and sales tool, so you have to get it right. So here is a checklist of sorts of the main things you need to think about

Choosing a web developer: Part 1 – what you need

When looking to hire a freelance web developer, once you have exhausted what you can do with DIY web builders, you need to ask yourself a few questions about what you need and what you are looking for in a freelancer. The answers to these questions

Choosing a web developer: Part 2 – what the developer needs to have

Once you have ascertained what you need to specify when looking to recruit a private web developer, you then need to turn your attention to what you need from them to fulfil these criteria. While a lot of this is what you would do to recruit

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