DIY Ecommerce Guide

By James Pearson January 9, 2018 - 12:02 pm

6: Convert

What are the top-selling ecommerce sites doing to convert browsers into customers? We've looked to some of them for inspiration, including Argos, Tesco, Apple, Marks and Spencer, and Next. In the sixth section of the DIY eCommerce Guide, Convert: Some of the very simple ways to

5: Deliver

Delivering the goods that consumers want to buy from you is, naturally, a crucial step in the process of running an online retail business - but involves more than just putting orders in boxes. Make sure you're running an efficient and well-liked operation with an

EDITORIAL What we have learned from Black Friday – and how do we apply it

Black Friday delivered the boom in early Christmas online sales as we all expected, but as ever it showed up where the weaknesses are in ecommerce – and since we offer you a guide as to how to build and run a successful ecommerce business,

Marketing tips to boost ecommerce sales from Black Friday to Christmas

Black Friday and the following avalanche of ecommerce activity that flows thereafter until the January sales kick in puts a massive strain on retailers. For the newbie it can be really daunting. But you have to get it right as it is the cash cow

Only 1% of shoppers plan to start Christmas shopping on Black Friday

Black Friday may have become confirmed in shoppers’ minds as “the” time to shop for pre-Christmas bargains, but despite how far away from Christmas Day it falls, it doesn’t represent the start of Christmas shopping at all. Almost two thirds of people (62%) prefer to

4: Promote

Once you have set up any kind of ecommerce business, you need to know how to promote it: customers are unlikely to just find it. Make sure you're reaching the right customers, in the right places, and at the right time to improve your audience

Black Friday a boon for online retailers as only 12% of UK shoppers will brave the high street this time

While Black Friday started life as an in-store phenomenon, this year only 12% of shoppers will head in-store to grab pre-Christmas discount deals – opting instead to shop online, according to new research from digital commerce platform provider Episerver. The Episerver research, which surveyed more than 1,000 UK

Finding the right partners for mobile marketing

You may well have decided that mobile is the way you need to go to engage with your customers, clients and prospects, but how exactly do you go about doing that? Well the answer lies in finding the right partners. The mobile ecosystem is a complex

Five steps to email marketing automation success

Setting up automatic emails to go out in response to a specific customer behaviour, or dates, means that customers receive highly targeted communications. Years ago, all of this would have to be done manually, but now email marketing platforms are so remarkably sophisticated, they can literally

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