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eBooks

By Chris Dawson July 2, 2015 - 9:00 am

The impact of direct mail

Direct Mail has become a crucial communication channel to consider when you’re designing your marketing campaigns. Research indicated that 79% of consumers react to direct mail immediately. However, campaigns which integrate direct mail with other communication channels are even more successful. - See Whistl's whitepaper to

Guide to Commonwealth Markets

Download the "Global Trader: Guide to Commonwealth Markets". Written by the British Chambers of Commerce as part of their "Export Britain" programme, it gives an overview of the investment climate of selected countries in the Commonwealth, including key sectors and opportunities for UK investment.

Perfect Blend of Advertising Stategies

Channel Mix: Finding the Perfect Blend of Advertising Strategies To generate traffic to your website and build brand awareness, a digital marketing strategy is essential. In this eBook, ChannelAdvisor will walk you through the stages of building the foundation of your digital marketing strategy: Establish your e-commerce goals. Develop

Customer Lifecycle Email Marketing

A guide to creating irresistible email campaigns throughout the customer journey This step-by-step guide to customer lifecycle email marketing for ecommerce (with examples from 20 leading online retailers) will teach you how to: Send great welcome campaigns to activate new subscribers Create triggered email campaigns that respond to

Targeting Chinese Consumers Guide

CBBC’s Guide to Targeting Chinese Consumers looks at key growing consumer sectors such as Fashion, Food & Beverage, Personal Care and Luxury Goods. The guide also provides practical advice on: <ul Routes to Market Finding and Working with Chinese Partners E-Commerce Marketing in China International Shipping and Delivery with Royal Mail Business Trips

E-Commerce in China

China is one of the largest and fastest growing E-commerce markets in the world. The country now has 649 million internet users, over 300 million online shoppers, and increasing numbers of people accessing the internet from mobile devices. As the market continues to evolve, opportunities

Effectively Retain Customers

A new survey from Internet Retailer and Windsor Circle on retention marketing suggests that many online merchants lack the resources to collect and use data about web shoppers, especially when it comes to crafting customer retention campaigns. This exclusive survey report gets insight on how customer

The ecommerce “how to” handbook

Whether you're new to selling on the marketplaces, or an old pro, there is something in SellerDynamic's marketplace "how to" handbook for you, with over two dozen easy to read pages to help you sell on eBay, Amazon and more. The e-commerce how to handbook

Amazon is Not the Enemy of large brands

Many of retailers now recognise Amazon as a deep well of profits and customer acquisition. This whitepaper from ChannelAdvisor addresses the common questions from large retailers before selling on Amazon, including: How to win back showrooming shoppers How to ride the waves of Amazon's popularity on mobile How to

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