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TikTok and BigCommerce partner to drive growth of social commerce

By Lauren Fruncillo November 4, 2021 - 5:22 pm

TikTok and Bigcommerce have just announced a new advertising coupon program to give matching ad credits to qualified merchants, encouraging them to explore TikTok’s suite of ad solutions with confidence, financial freedom and flexibility to expand audience reach and drive business growth. Qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.

“With over 1B monthly users1, TikTok is a massive social entertainment platform, and this offers an opportunity for merchants to build their business and brand by surfacing their products where their shoppers already are. By supporting merchants with low-cost, low-risk opportunities to advertise on TikTok, BigCommerce is giving them a powerful incentive to experiment with a leading channel and unleash their creative side to better reach and engage with new and existing customers and drive growth for their businesses.”
– Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce

The TikTok and BigCommerce partnership means that merchants can directly access the TikTok For Business app via the BigCommerce Channel Manager, creating a one-click experience to place the TikTok pixel, sync their catalogs, and ultimately begin producing ad campaigns. Key benefits include:

  • Unlocking more revenue through innovation.
  • Creating authentic connections with consumers.
  • Maximizing return on ad spend (ROAS) with smart advertising.
  • Discovering new ways to build and create brand presence.

With TikTok For Business, BigCommerce merchants will be able to show off their brand personality to connect with current customers, reach new shoppers and drive traffic to their storefront on TikTok, powered by BigCommerce. The TikTok For Business plug-in is easy to set up, and merchants can quickly sync product catalogs, unlock advanced TikTok Pixel features and access paid advertising and organic opportunities, such as TikTok Shopping, Collection Ads and Dynamic Showcase Ads. The integration also gives BigCommerce partners a new way to help merchants with their omnichannel sales strategy and assist with content, optimization and other services.

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