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Shopify announces partnership with Spotify

By Lauren Fruncillo October 20, 2021 - 12:08 pm

Shopify have announced a strategic partnership with Spotify, where artists have the creative freedom to expand beyond music and traditional merch to build fully realized businesses, backed by the best in audio streaming and commerce.

Using Spotify, artists can introduce products to the place where listeners and fans are already engaging with their music most. By connecting their Spotify for Artists accounts with their Shopify online stores, artists can sync their product catalogues and seamlessly showcase products of their choice directly on their Spotify artist profiles, making it easy for fans to browse and purchase.

“With the launch of my debut album ‘Juno,’ being able to display my newest merch directly on Spotify where my fans are already listening is huge. I’m creating music, but I’m also building a business, a brand, and a community. My merch is another way for me to be creative and to connect with my listeners so that they feel a part of this journey.”
– Remi Wolf, musician, producer, and entrepreneur

With Shopify, artist-entrepreneurs have access to an all-in-one commerce platform to manage their brands across multiple touchpoints that not only include leading social and entertainment channels and marketplaces, but now the most popular audio streaming services in the world.

“Thousands of artists already choose Shopify as their commerce platform, and now we’re bringing fans and artists even closer together with the launch of the Spotify channel. Artists today are entrepreneurial. They’re building multifaceted brands and businesses, and now we’re making it easier for them to meet fans where they are. By bringing entrepreneurship to Spotify, we’re empowering artists to think beyond the traditional merch table with new ways to monetize, and to experiment with their brands through commerce.”
– Amir Kabbara, Director of Product, Shopify

Today, the channel is available to artists in all markets where Spotify is available, and available to listeners in Canada, the U.S., the U.K., Australia, and New Zealand.

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