Click Central marketplace integration with ChannelAdvisor

By Chris Dawson October 22, 2021 - 11:24 am

ChannelAdvisor have launched a Click Central marketplace integration, making it easy for ChannelAdvisor brands, retailers and merchants to sell on Australia’s newest curated online shopping marketplace.

Backed by Click Frenzy, one of Australia’s largest online shopping events businesses, Click Central launched in June 2021 and aims to capture the best brands and products from select trusted merchants for consumers searching for high-quality products and brand owners. According to Click Central, its unique proposition focuses on delivering a content-rich and inspirational platform where customers discover something special to purchase without having to filter through hundreds of thousands of search results.

Merchants joining the Click Central marketplace will benefit from the huge volumes of traffic generated during Click Frenzy events, with shoppers encouraged to continue shopping on the marketplace after events to earn rewards. We’ve heard a whisper that the rewards programme could be named “Frenz with Benefits”. Click Frenzy have a database of some 1.6 million shoppers on their database ready to market Click Central to.

The new Click Central marketplace launched in June this year, with well over 100k products across all key categories including: Beauty & Health; Women; Men; Home & Living; Appliances; Toys & Games; Furniture; and Electronics. The technology platform chosen for Frenz Central is Mirakl which enabled them to launch the marketplace in just three months.

“ChannelAdvisor is excited to welcome Click Central to our premier network of partners,. This integration provides another excellent opportunity for merchants to reach new buyers and expand their marketplace presence, and Click Central offers an appealing platform that can benefit both shoppers and merchants.”
– Simon Clarkson, Managing Director, APAC, ChannelAdvisor

“Click Central is thrilled that ChannelAdvisor clients can now sell on our marketplace and access over 1.6 million active customers. We’re committed to providing an unsurpassed experience for shoppers and merchants alike, through an environment that presents high-quality products in a dynamic and appealing way. We look forward to our partnership with ChannelAdvisor and the benefits it will bring to our network of consumers and merchants.”
– Mark Gray, director of marketplaces, Click Central

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