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Boats Group acquires German marine marketplace Boot24

By Lauren Fruncillo October 5, 2021 - 12:13 pm

Boats group have announced their acquisition of German Marine Classifieds Marketplace Boot24. Adding Boot24 to their growing portfolio of international sales platforms strengthens Boats Group with greater access to the region’s largest boat buying audience and reinforces the company’s focus to provide its customers with expanded opportunities to reach more buyers on a global level.

“Acquiring Boot24, a fixture within the German boat market, represents a celebrated milestone for our steadily growing presence in Germany, a country that plays an enormously important part of the leisure marine industry and across Europe. Boot24 is a business with a long tradition of delivering digital excellence and we look forward to welcoming the customers of Boot24 and providing them with world-class customer service, as well as a greater range of products that are proven to help the industry sell more boats.”
– Sam Fulton, CEO, Boats Group

Boats Group now begins a substantial technical investment in Boot24, starting with a new, more robust platform. Browse-ready features such as a dealer search page, a quick-search tool on the homepage, as well as direct links to specific boat types, brands, models, and more, will create a modern user experience. Already, Boot24 connects serious boat buyers with brokers, dealers and manufacturers throughout Germany and Poland, and the coming technology developments will make it even easier for boat shoppers to search, find, and buy boats. For the boating industry professionals who currently market their inventory on Boot24, this acquisition provides new access to the wider international marketplace.

“This transaction marks an exciting point in Boot24’s history and a strategic move to join the largest, most-trusted network of boating marketplaces. Right now, as boating interest remains very strong and people increasingly rely on the convenience of technology to get them on the water, Boats Group’s world-class technological resources will allow our boat shoppers to make more informed purchases faster.”
– Gorän Holst, who co-founded Boot24

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