Black Friday Prep – Are you match fit?

By Chris Dawson October 19, 2021 - 10:32 am

Black Friday is fast approaching and it’s time to do your Black Friday prep to ensure that you’re ready to maximise your sales at the busiest time of the year.

For all businesses, both large and small, at the top of your Black Friday prep list should be to ensure that you have assigned unique identification numbers to your products in the form of Global Trade Item Number (GTIN). GTINs allow you to unlock all relevant product information to your items, allowing you to successfully list and sell your product, barcode your stock, leverage search engines, manage inventory and even monitor customer satisfaction.

Many marketplaces will insist on a GTIN, but for those that don’t, and on your own website, it’s what will unlock the door to search rankings (e.g. on Google Shopping and Shopify) and ensure that consumers find your listings.

The GTIN uniquely connects every product to its product data across the globe, as well as linking it to a unique brand, allowing retailers and marketplaces to efficiently categorise and list items on their platforms. This technology is what enables a multi-billion-dollar global supply chain and helps move products around the world and across borders. There’s little point discounting and having the best price on the planet if consumers don’t find your listing!

“GS1 standards and identifiers are incredibly important for OnBuy sellers because we operate a catalogue system. We chose to operate a catalogue system as this is ultimately more beneficial to our buyers, and easier to manage for our sellers. We advise that sellers license their barcodes directly from GS1.”
– OnBuy

“Having correct and authentic GTINs for your products is a requirement on Fruugo and should be a given for any online seller. GS1 is our go-to partner for sellers that need GTINs.”
– Fruugo

Download ButtonTo help you with your Black Friday prep and ensure you have all the information you need about GTINs, download our free ebook Harness the power of GS1 standards for retail success to understand how to assign GTINs and barcodes to your products.

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Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


GS1 UK is part of the global GS1 organisation that defines, maintains & manages the standards that ensure products are uniquely identified.

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19 hours ago
Alan Paterson: @ r, not ridiculous if you are trying to make a point. I am just...
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Jonty: @Alan. Yes agree a very long post from r. But a truthful example of the ridiculous...
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r: we agree ,a ridiculously long post A simple copy and paste of ebays item specific list And...
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Alan Paterson: @r long post you make illustrating item specifics. i know what they are and why...