Amazon Local Selling – Click & Collect at merchants’ stores

By Chris Dawson October 22, 2021 - 11:23 am

Amazon have announced the launch of Amazon Local Selling in the US. It’s a new set of services that enables local, regional, and national retailers to start or expand their Amazon businesses by offering both in-store pickup and fast delivery to local customers. Amazon are currently surveying European merchants to assess the appetite for launching this side of the Atlantic.

More than half of all products purchased Amazon are sold by third-party sellers, most of whom are small and medium-sized businesses. With Amazon Local Selling, sellers can quickly and easily expand their multichannel offerings by listing products in Amazon’s store and offering them to local customers in designated areas for in-store pickup on the same day that they place an order. When making an order, customers can select in-store pickup and receive a notification when it is ready that day. Or, they can choose fast local delivery by the seller.

With Amazon Local Selling, sellers can give nearby customers the opportunity to support local businesses with regional offers across all product categories, and they can offer products they couldn’t before, such as large or fragile items. Additionally, sellers can offer customers add-on services, such as product assembly or installation, for the products they deliver.

What does Amazon Local Selling offer?

Reach customers that live near your location

Offer your products to Amazon customers who live within certain zip codes and within a 25-mile radius of your retail stores or warehouses. By offering local delivery services and/or BOPIS (Buy online, pickup in store), Amazon customers will be able to easily learn that your products are available for fast delivery or in-store pick-up.

Expand to new self-delivery and pick-up technologies

Your products available for local delivery or BOPIS will be visible to customers in Amazon’s store product search results and on product detail pages. Customers will be able to choose between home delivery and in-store pick-up options.

Convenient pick-up and delivery messaging for Amazon customers

Customers will receive messaging about delivery options, pick-up location, timing and process, to help you manage either local home delivery to customers or in-store pick up.

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