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Retailers join Pennies to accelerate micro-donations

By Chris Dawson September 29, 2021 - 10:35 am

Pennies is an award-winning fintech charity with an important mission to protect and grow micro-donations – ensuring the public has digital ways to keep donating the small amounts of money that are so vital for charitable causes. Over the last decade Pennies has revolutionised digital customer giving, meeting the demands of consumers moving away from cash and embracing digital – and proving a seamless way to donate to charity when making a purchase by card and digital wallet. When making a digital payment, customers are prompted by the card machine or at online checkout to donate a few pence.

Today, Pennies announced that 40 leaders from across retail, hospitality, payment, technology are committed to help accelerate and strengthen the ubiquity of its pioneering micro-donation movement. Members include leaders from the British Retail Consortium, The Very Group, Toolstation, Curry’s, Hello Fresh, Wilko, and JD Outdoor. Pennies was advised by the MBS Group on a pro-bono basis in making advisory board appointments.

“The retail sector has been pivotal to the adoption and success of Pennies, helping to unlock over 125 million micro-donations which has transformed individuals’ lives and communities across the UK, yet Pennies is possibly one of the best kept secrets in our industry. This voluntary income is more vital now than ever as charities face a decrease in donations, but a greater demand on their services post-pandemic.

The new Retail and Services Advisory Board that I have the honour of chairing, aims to support the continued growth of pennies as we work towards our audacious goal to raise £1bn per year in micro-donations’ for UK charities. We cannot wait to get started.”
– Angela Luger, Chair, Retail and Services Advisory Board

“We are thrilled and overwhelmed by the support from the retail industry, stepping forward to unlock even faster growth of this fantastic movement that has raised over £30M for 750+ charities – which for us is really just the start. Our success so far belongs to the millions of people who have given their digital spare change when shopping – and our next challenge is to ensure every consumer is able to do just that, no matter the environment in-store, online or in-app. There is a great deal to do together.”
– Alison Hutchinson CBE, CEO, Pennies

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