Etsy is well known and a major player in the handmade and vintage arena with a marketplace that offers curated collections and suggestions.
Etsy’s 2021 Christmas trend predictions
As we once again find ourselves edging closer to Christmas and wondering “where on earth did the time go?!” Etsy’s resident trend expert Dayna Isom Johnson has released 2021 Christmas trend predictions which are said to show shoppers choosing to celebrate with intention, while finding new ways to make traditions shine extra bright.
This year we could find consumers buying earth-friendly items, supporting diverse small businesses and or seeking out extra-thoughtful gifts and items.
Etsy’s 2021 Christmas Trend predictions:
Expanded color palette:
According to Etsy shoppers are embracing unexpected color palettes and playful decor. Etsy have seen a 228% increase in searches for custom or personalized neon signs, a 47% increase in searches for colorful, pastel, or neon holiday items, and a 41% increase in searches for jewel tone items.
Bold, vintage brooches:
Vintage brooches are making a major resurgence as a holiday style staple and shoppers are catching on quickly. Etsy have seen a 168% increase in searches for vintage or antique brooches, as many turn to previous decades for sustainable and standout holiday accessory options.
Tablescaping made easy:
Shoppers are looking to create showstopping tablescapes this year. Searches for place settings up 72%, tablescape decor up 27%, and napkin rings up 19%.
A trend Etsy have been seeing all year long, checkerboard prints are still holding strong for the holidays, showing up in unexpected ways in both gifts and decor. Searches for checkerboard prints are up 37%, and it is anticipated that interest will continue to rise as shoppers find new ways to showcase this classic pattern for the holiday season.
As many spent the last year turning to nature for a sense of calm and escape, it’s no surprise that holiday decor is taking inspiration from organic influences this season – with searches for mushroom decor up 366%, dried floral wreaths up 68%, woodland creature ornaments up 33%, and rustic or wooden holiday items up 30%.
Shoppers are ready to log off and escape to serene settings, prioritizing stress-free, easy downtime with friends and loved ones this year. Shoppers are gathering essentials for their off-the-grid trip with a 1,056% increase in searches for easy DIY kits, a 131% increase in searches for checkers or chess boards, a 68% increase in searches for outdoor blankets, a 28% increase in searches for holiday-themed baking items, and a 21% increase in searches for playing cards.