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Conversations across Facebook, Instagram & WhatsApp

By Chris Dawson September 22, 2021 - 12:00 pm

Facebook are making it easier to start conversations with businesses across their apps including Facebook, Instagram and WhatsApp. If a customer wants to talk to you, it’s now easier than ever to get in touch and regardless of which platform they are on and which messaging solution is most convenient.

This is an amazing development across the Facebook suite of business products – sometimes a customer might just want to verify stock, pricing or delivery, but on hand made, personalised or perishable products it enables them to start conversations to ensure their order can be fulfilled at the time they need it delivered. If you are selling on Facebook, Instagram or WhatsApp, conversations with your customers just became a whole lot more convenient.

Start valuable conversations with ads that click to message

Businesses can already buy ads that encourage people to message them, whether in Messenger, Instagram Direct or WhatsApp. An example is Organicwa, a Thai restaurant who leveraged click to message ads to scale up their delivery operations. Now, businesses can choose all the messaging platforms where they’re available to chat, and Facebook will default the chat app in your ad based on where conversations are most likely to happen.

Start a WhatsApp chat from an Instagram Profile

For many small businesses, Instagram is the virtual storefront for customers to discover brands, and WhatsApp is the counter to discuss products, answer questions and close sales.

To make it quick and easy to start a conversation on WhatsApp, Facebook are now making it possible for businesses around the world to add a WhatsApp click-to-chat button to their Instagram profile — and, starting soon, the option to create ads that click to WhatsApp directly from the Instagram app — so people can start a chat with just one tap.

These updates are meant to help small businesses find new customers and get business done so check your settings to make sure you’ve enabled the messaging options which are most likely to encourage conversations with your customers that convert to orders.

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