Amazon Egypt launched to replace

By Chris Dawson September 7, 2021 - 10:15 am

You might want to get to grips with speaking Arabic as Amazon Egypt has now launched. Previously selling through, Amazon invited sellers to register for Amazon Egypt, now live at, in July, now this September the site has gone live and replaces Souq in the country.

All existing Souq customers will find that their log in details have been migrated to Amazon Egypt along with payment credential, delivery addresses and even wish lists etc.

Customers new to Amazon will find all the main categories present and correct including: Fashion; Grocery; Perfumes; Mobile Phones; Electronics; Appliances; and Home. Currently Prime isn’t available in the country but merchants can take advantage for Amazon FBA to make shipping easy, with delivery within 1-2 days and as quickly as 1-day in major metropolitan areas including Cairo and Giza.

“Today marks a proud day for and Amazon, a day we have been working toward since the two companies came together. brings together’s local know-how and Amazon’s global expertise, something we believe will be of significant value to customers across Egypt. We’re only getting started, and we will keep innovating in ways that are meaningful to our customers, as we remain laser-focused on providing them with exceptional service, fast delivery, and great prices and selection on millions of items.”
– Omar Elsahy, Egypt Country Manager, Amazon

For merchants, the reality is that Egypt is a relatively small territory for Amazon and, coupled with the language challenges, may not be high on your list of priorities for expansion. However, if you take the region as a larger area with Saudi Arabia and the United Arab Emirates, these small Amazon marketplaces do tot up to have significant numbers of customers with a high proportion being wealthy. Plus as is always the case, those that get in first will find significantly less competition and be able to establish themselves as category leaders with multiple best sellers before the rest of the world catches up.

  • Charlotte L Freeman
    1 month ago

    I’m really disappointed. I decided to boycott Amazon when I found out how their employees are treated, and how many small businesses were bullied into bankruptcy . I will now boycott this version.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


Souq is an online retail and marketplace website in the Arab region, featuring more than 9.4 million products across 31 categories including consumer electronics, fashion, health and beauty, household goods, and baby related goods. It reportedly attrac …


Amazon started as online book store and has grown to be the worlds largest online retailer.

See More Companies >

Recent Comments

23 hours ago
Gav: That's what I thought all these GSN GTIN ASIN EAN etc numbers are really for....
1 day ago
Amj: Depends on number of orders but is expensive...
1 day ago
Ifellow: Do the research, develop the product, take the risk, establish the product, then Amazon can...
2 days ago
Ifellow: I think it's at least £150 a month plus VAT. But i haven't used it in...