InPost CEO on consumer nervousness & retailer responsibilities

By Lauren Fruncillo July 17, 2021 - 1:52 pm

As far as we know, on Monday the UK will be removing restrictions and with cases continuing to rise as they did back in winter, the thought of our upcoming freedom is causing consumer nervousness.

Jason Tavaria, CEO of InPost has commented on the ongoing nervousness around the return to ‘normal life’ as Covid cases continue to rise. He focuses on how retailers need to continue being empathetic and find ways to engage with customers in a way that makes them feel safe and gives them flexibility. With the 19th being a day of uncertainty rather than celebration, continued efforts from brands and retailers will help consumers prioritise the safety of themselves and others.

“The prospect of returning to the high street against the backdrop of a surge in Covid cases across the UK, will feel more like a gamble than a celebration. And without the social distancing safety net in place, nor a requirement to wear a mask, many shoppers will feel it’s just not worth the risk of rushing back to shop in person – especially those who are at risk and those who aren’t double vaccinated.

“The reality is that many consumers will feel more comfortable shopping online. Retailers need to continue to be empathetic to these very real concerns about Covid and use all the tools at their disposal to give customers both choice and convenience as restrictions disappear. Out-of-home options such as lockers are a practical route to helping deliver a secure, safe and contact-free experience. Instead of having to wait around in queues, customers are able to pick up or return their goods on their own watch, and from a location that suits them. We are currently in a very sensitive situation and retailers must prioritise the safety of customers above all else.”
– Jason Tavaria, CEO, InPost

Comments are closed.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

See More Companies >

Recent Comments

15 hours ago
David Brackin: I just renewed at the same price as I was paying four years ago....
16 hours ago
Daz: Will anyone be using linnworks in the future? reviews online seem to imply they have...
2 days ago
Darren: Hey Sam - just to put an alternative view on it - we love paypal...
3 days ago
Larry Tuck: It's as if you rented a shop on the high street and overnight your land...