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How to engage Inspired Makers on Pinterest

By Chris Dawson July 2, 2021 - 10:30 am

Inspired Makers are always looking for the next big project to sink their teeth into. For this creative group, 9 in 10 tend to turn their inspired ideas into reality. From planning a wedding to renovating their home, Pinterest is their go-to source of inspiration. In fact, Inspired Makers are most likely to be on the platform for over five years—almost half joined over three years ago (vs the Pinner average of 35%).

Primary Interests

  • DIY & Crafts
  • Home
  • Art & Design

Secondary Interests

  • This segment is very focused on these primary interests, so secondary interests are less emphasised

The role of Pinterest to engage Inspired Makers

Next big project

They are always looking for the next big creative project to sink their teeth into, from wedding planning to home renovation, and Pinterest is their go to tool for this.

Creative do-ers

They are an action-orientated bunch who use Pinterest with the view to implement the ideas they’ve found from children’s play ideas to making gifts for friends.

Building their worlds

By collating images of interiors, they like to try out various combinations to see how the full ensemble fits together; Pinterest helps them to do this.

Value to advertisers

Inspired Makers have strong perceptions that Pinterest is a safe and inspirational place, and they are likely to take some form of action after using the platform.

Inspiration

2x more likely to feel that Pinterest is an inspirational platformcompared to competitor average.

Discovery

70% more likely to feel that Pinterest is a place for discovery compared to competitor average.

Action

86% take some form of post-platform action after using Pinterest.

How to engage Aesthetic Seekers on Pinterest

  1. Beautiful imagery really appeals to this creative segment who appreciate aesthetics and powerful visuals.
  2. They want brands to show them end results, as they are action orientated and are ultimately going to implement their pins.
  3. Catalogue styling appeals as they want to see how items fit together within the bigger picture, e.g. a full room interior or an outfit.

You can learn more about Pinterest Business here.

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