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How to engage Authentic Explorers on Pinterest

By Chris Dawson July 1, 2021 - 10:45 am

Authentic Explorers are living their best lives and radiate optimism, gratitude and happiness. These authentic, self-aware individuals are bubbly social butterflies who love organising get-togethers — so it’s a good thing that their optimism and can-do approach to life makes them great company. They are also nearly 50% more likely to say that Pinterest inspires them to buy things, compared to the competitive average (36%).

Primary Interests

  • Animals
  • Quotes & Memes

Secondary Interests

  • Science & Nature

The role of Pinterest to engage Aesthetic Seekers

Live their best life

The positive affirmations they find on Pinterest boost their mood, self confidence and help them to be the best version of themselves.

Connection with the world

Whether it’s interacting with other Pinners or feeling closer to nature and the outdoors through imagery, they enjoy the feeling of being part of something bigger.

Value to advertisers

Authentic Explorers are more likely say that Pinterest is an inspirational platform and a place for discovery in comparison to the competitive average. They also say that that Pinterest inspires them to buy things in comparison to competitive average.

Inspiration

60% more likely to feel that Pinterest is an inspirational platform compared to competitor average..

Discovery

51% more likely to feel that Pinterest is a place for discovery compared to competitor average.

Action

45% say that Pinterest inspires them to buy things.

How to engage Aesthetic Seekers on Pinterest

  1. Authentic Explorers love finding ways to boost their mood and therefore brands taking a playful, fun and quirky tone really appeal..
  2. Brands which are kind to the planet and all its residents resonates with their caring side and their love of animals and nature.
  3. They are community-minded, and this is why smaller, local brands or brands that give back can really strike a chord.

You can learn more about Pinterest Business here.

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