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3DLOOK launches virtual try-on solution for apparel shoppers

By Lauren Fruncillo July 7, 2021 - 9:14 pm

3DLOOK have announced the launch of YourFit, the first and only solution for apparel shoppers that offers photorealistic virtual try-on functionality combined with highly accurate, data-driven size recommendations.

The new virtual try-on solution allows consumers to find out whether something will fit them and look good on them. Shoppers who buy clothing online don’t get the same experiences they would in a physical store, not being able to try clothing on can often result in items being returned which can create frustrating obstacles for brands. YourFit lets fashion and apparel brands provide a superior, personalized e-commerce experience and combat these challenges.

On the back-end, the solution extracts important features of the user’s body, such as body contour, body shape and position, from the customer’s photos and creates an accurate 3D avatar. The solution detects specific body parts (head, neck, shoulders, forearm and ankle) and captures details of the user’s appearance, such as haircut and skin tone, which are superimposed on the avatar. Then, the technology uses photos of clothes to imitate their 3D versions and fits them onto the 3D avatar, instantly displaying a resulting image to the consumer. Additionally, the shopper’s body data is matched with product data to generate size recommendations.

“With the launch of YourFit, we’re taking another significant step in e-commerce personalization and enabling a superior shopping experience that is the first of its kind. This highly anticipated solution allows consumers to see a photorealistic simulation of how clothes will fit and look on their own body and combines that with personalized size and fit recommendations. Our customers have requested this combination of features and we’re already developing the next version of our immersive try-on technology, which will take into account how different fabrics move and drape on individuals and show users how clothing will fit them in any position and on any background.”
– Vadim Rogovskiy, CEO and co-founder of 3DLOOK

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