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Wix Acquires dropshipping marketplace Modalyst
Wix have announced the acquisition of Modalyst, a leading marketplace, and dropshipping platform. According to Wix the acquisition will continue extending the Wix eCommerce platform and contribute to the success of businesses on Wix, connecting Wix merchants to a vast supplier marketplace where they can create lasting, scalable relationships and source millions of high-quality products synced directly to their store to sell and fulfill online.
With the acquisition of Modalyst, Wix business owners can seamlessly connect their online store to an established marketplace of thousands of suppliers, manufacturers and wholesalers where they have access to products spanning name brands, trending items and independent labels with the option to white-label products with their own branding. Merchants then import the products directly to their online store, including details and image options from the supplier, which continually update with the suppliers’ pricing and inventory. When a purchase is placed, orders are packaged and fulfilled by the supplier and can be fully branded for a full white-label solution. The merchant receives tracking numbers and is updated on the fulfillment status of each order via their Wix dashboard.
“We’re proud to welcome Modalyst to expand the infrastructure of Wix eCommerce. Connecting merchants directly to a full supplier hub allows them to expand their own product offering and helps new businesses establish themselves by connecting with vetted suppliers with access to private labels and dropshipping. This offers merchants a convenient way to sell a large variety of products, test new and trending markets and ultimately expand their reach. Merchants can significantly scale their businesses and in providing them with a native solution, we can help them continue to maximize their store footprint, all in one place from the Wix platform.”
– Arik Perez, Head of Wix eCommerce