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Shopify’s Shop Pay checkout option expands to Google

By Lauren Fruncillo June 1, 2021 - 1:49 pm

Last week news of Shopify and Google’s new partnership was announced. Shopify have now released information on how the expanded partnership will help more merchants sell on Google faster with the addition of Shop Pay and a simplified onboarding process.

Shop Pay expands to Google

According to Shopify, Shop Pay will be expanding to all Shopify merchants selling on Google. This means that later this year, merchants who enable Buy on Google, Google’s native checkout flow, will be able to provide Shop Pay as a checkout option, taking advantage of the billion shopping sessions that take place across Google each day.

By extending their checkout option to Google, Shopify are giving even more merchants—and consumers—access to industry-leading order tracking and carbon offset deliveries. And with a conversion rate that is 1.72x higher than a typical checkout, it better equips independent merchants to convert the discovery potential of Google into sales.

Shopify have also said that they are simplifying the onboarding process for Shopify’s Google channel by implementing a frictionless experience using smart defaults, so that merchants can get started on Google faster and list their products for free with just a few clicks.

“We’ve been partners with Google since 2012, and this expansion of our partnership is yet another reinforcement of Shopify and Google’s shared vision of commerce—that by putting the merchant first, everyone wins. Shop Pay is a great example of how we’re doing that. It’s 70% faster than a typical checkout, and that means fewer abandoned carts for merchants, and a stellar checkout experience for consumers. Shop Pay has helped consumers track nearly half a billion orders, and we’re excited to bring that functionality to merchants and consumers on Google.”
– Kaz Nejatian, VP, Merchant Services, Shopify

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