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BigCommerce launches B2B Edition for B2B enterprise merchants

By Lauren Fruncillo June 8, 2021 - 12:24 pm

BigCommerce have announced the launch of B2B Edition, a new offering that enhances the selling experience for B2B enterprise merchants. B2B edition provides an advanced suite of B2B functionalities through their exclusive partner integration of BundleB2B with BigCommerce Enterprise to help merchants better facilitate online operations, and provide customers with seamless transactions and convenient self-service account capabilities.

BigCommerce Enterprise provides a host of enterprise B2B sales features and seamless integration with point-of-sale and ERP platforms. B2B Edition expands these functionalities to streamline onboarding, support and contract services into one all-inclusive bundle with a single point of contact. B2B companies with complex operations can now add new channels quickly, create B2C-level experiences and run operations for B2B and B2C audiences on a single platform.

“United Aqua Group has a unique membership-based business model for pool and spa business owners, which creates a complex set of requirements for our ecommerce backend. Through the full suite of capabilities provided by BigCommerce B2B Edition, we are able to provide our members all the B2B functionality necessary for their business-specific purchasing while offering the visual, content-focused experience that gives the feel of a B2C site. We’re confident knowing we now have a flexible and customizable platform that addresses all of our business needs.”
– Scott Ferguson, vice president at United Aqua Group

Key benefits of B2B Edition include:

  • Empower sales teams. Speed up deals with the ability for sales reps to create custom quotes and discounts, as well as log in, shop and purchase on behalf of customers.
  • Decrease friction in the path to purchase. Attract new buyers and make life easier for loyal customers. Advanced payment options, shared shopping lists and buy-again capabilities allow customers to buy their way.
  • Tailor the customer experience. Define custom account hierarchies and price lists to show each customer exactly what they need to see — all on a responsive, mobile-friendly site.

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