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Amazon and Asmodee file lawsuit against counterfeiters

By Lauren Fruncillo June 27, 2021 - 7:45 pm

Amazon and Asmodee have filed a joint lawsuit against two defendants for counterfeiting the popular and award-winning card game sets, Dixit: Daydreams Expansion and Dixit: Revelations Expansion. The defendants attempted to offer the counterfeit products in Amazon’s store, which violates Amazon’s policies, infringes on Asmodee’s trademarks, and breaks the law.

“Amazon strives to be the Earth’s most customer-centric company and provide the world’s largest selection of authentic products, at low prices, and with convenient and fast delivery. We make significant investments in industry-leading, proactive controls leveraging advanced machine learning and expert investigators to ensure our store only contains authentic products for sale. If a counterfeiter attempts to take advantage of our customers or partners like Asmodee, our Counterfeit Crimes Unit will hold them accountable through civil litigation or criminal referral to law enforcement.”
– Kebharu Smith, director of the Counterfeit Crimes Unit, Amazon

Amazon strictly prohibits infringing and counterfeit products in its store, and in 2020, Amazon invested more than $700 million and employed more than 10,000 people to proactively protect its store from fraud, counterfeit, and abuse. Amazon uses industry-leading tools to verify potential sellers’ identities and ensure product listings are authentic, and Amazon’s proprietary systems analyze hundreds of unique data points to verify information provided by potential sellers. In 2020, only 6% of attempted new seller account registrations passed Amazon’s robust verification processes and listed products for sale. In addition, fewer than 0.01% of all products sold on Amazon received a counterfeit complaint from customers.

“The joint lawsuit with Amazon underlines how the protection of our brands is key for Asmodee. We want to be sure that people will share the joy of playing with their families and friends, with high quality products, that respect creativity and innovation from our teams, and showcase our manufacturing and distribution partners’ quality standards.”
– Céline Bucki, Group Legal Director, Asmodee

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