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UK Marketplaces Rankings Tracker Year 2 – May 2021

By Chris Dawson May 25, 2021 - 8:00 am

We have been tracking UK marketplaces over a year now, comparing performance between the different venues you sell on. Today we start collecting data for the second year and are now able to directly compare performance with 12 months ago. We have kept the data from the past 12 months and for the UK Marketplaces Rankings Tracker Year 2 are adding second graphs to make direct comparison visually easy, as well as today publishing the third three months data for the second year. Read on to see which marketplace traffic is significantly up and where the growing opportunities for merchants are.

Our UK Marketplaces Rankings data is taken from SimilarWeb and Alexa. Neither are 100% accurate but what they will reveal is a standardised measurement we can use to track increases or decreases in traffic overtime.

This UK Marketplaces Rankings series is sponsored by OnBuy.com, but their metrics have been measured in exactly the same way as the other marketplaces featured. Data for this post was gathered from SimilarWeb and Alexa on the 23rd May 2021.

Amazon.co.uk

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #53 #51 #52 #52 #80 #77 #99 #83
Country Rank UK #4 #4 #4 #4 #6 #4 #5 #4

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #50 #53 #55 #80 #85 #99
Country Rank UK #4 #4 #7 #4 #4 #4

Amazon 12 months UK Tracker to July 2020
Amazon UK Tracker Year 2 – May21

Amazon’s trajectory reveals what appears to be a common trend across the marketplaces we are tracking in the UK Marketplaces Rankings – this time last year the pandemic was just starting to accelerate and the first lockdown was in full swing. Now, with the shops open again, we’re not seeing the sharp increase in traffic and the patterns are a little more stable.

Having said that, Amazon are still seeing what used to be considered peak levels of traffic so it’s no surprise they are once again throttling incoming FBA shipments and Amazon are putting measure in place to ensure that their warehouses aren’t flooded with products that won’t sell within a few weeks rather than a few months.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 1.154B 1.308B 1.174B 1.347B
Monthly Visits 384.8M 436.1M 391.4M 449.1M
Monthly Unique Visitors 82.28M 88.07M 80.61M 84.71M
Avg. Visit Duration 00:06:14 00:06:24 00:06:04 00:06:30
Pages / Visit 8.15 8.37 7.75 7.78
Bounce Rate 37.46% 37.24% 37.77% 37.34%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 1.381B 1.650B 1.325B
Monthly Visits 460.5M 550.2M 441.9M
Monthly Unique Visitors 88.35M 100.5M 83.31M
Avg. Visit Duration 00:06:26 00:06:35 00:06:12
Pages / Visit 7.88 8.17 7.57
Bounce Rate 36.83% 35.64% 36.21%

eBay.co.uk

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #74 #76 #74 #71 #234 #252 #326 #279
Country Rank UK #7 #8 #5 #8 #9 #10 #13 #7

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #72 #68 #69 #242 #275 #289
Country Rank UK #10 #8 #10 #7 #9 #7

eBay 12 months UK Tracker to July 2020
eBay UK Tracker Year 2 – May21

eBay’s traffic is holding steady following the normal post Christmas dip at the start of the year. They’ve gained during the pandemic and the traffic hasn’t gone away which is great news for eBay sellers.

eBay spent most of 2019 and 2020 with traffic slightly below 300M visits a month but since the pandemic took hold they’ve consistently been well above that level and 300M was the level they dipped to post peak, rather than being a high.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 858.1M 822.0M 835.5M 962.7M
Monthly Visits 286.0M 274.0M 278.5M 320.9M
Monthly Unique Visitors 49.68M 48.85M 48.27M 52.66M
Avg. Visit Duration 00:10:03 00:09:49 00:09:37 00:11:01
Pages / Visit 10.99 10.58 10.60 10.72
Bounce Rate 27.37% 28% 28.26% 27.27%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 976.6M 1.071B 960.8M
Monthly Visits 325.5M 357.1M 320.2M
Monthly Unique Visitors 55.03M 60.75M 54.94M
Avg. Visit Duration 00:10.04 00:09:24 00:09:24
Pages / Visit 10.43 10.33 10.25
Bounce Rate 27.96% 29.05% 28.71%

Gumtree.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #777 #848 #1281 #730 #2379 #3050 #4657 #3,156
Country Rank UK #36 #36 #51 #33 #53 #64 #120 #55

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #883 #1,176 #1,078 #3,215 #4,529 #5,422
Country Rank UK #13 #60 #12 #64 #70 #82

Gumtree 12 months UK Tracker to July 2020
Gumtree UK Tracker Year 2 – May21

Gumtree’s traffic appears to be mirroring their performance last year with a dip over the winter months. We’ll be watching with interest now that the shops have reopened to see if they see a surge towards August which we’ve seen in the past two year.

Although not strictly a marketplace, Gumtree is an interesting contrast to the other platforms we are tracking in the UK Marketplaces Rankings as their peak is the opposite time of the year with a dip in the tradition Christmas season.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 138.5M 118.8M 105.1M 130.8M
Monthly Visits 46.17M 39.60M 35.03M 43.62M
Monthly Unique Visitors 14.25M 12.53M 13.49M 105.1M
Avg. Visit Duration 00:06:33 00:06:21 00:09:43 105.1M
Pages / Visit 16.81 6.37 5.85 5.96
Bounce Rate 35.58% 36.71% 37.48% 35.51%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 137.5M 113.3M 102.4M
Monthly Visits 45.83M 37.77M 34.14M
Monthly Unique Visitors 13.95M 11.41M 10.14M
Avg. Visit Duration 00:07:41 00:06:23 00:06:36
Pages / Visit 6.02 6.01 6.23
Bounce Rate 34.72% 35.48% 34.29%

Etsy.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #118 #108 #90 ### #140 #137 #138 #88
Country Rank UK #84 #83 #78 #51

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #73 #60 #63 #74 #27 #68
Country Rank UK #63 #62

Etsy 12 months UK Tracker to July 2020
Etsy UK Tracker Year 2 – May21

This time last year we were watching open mouthed as Etsy sales took off driven by the sales of fabric face coverings. Whilst we’re not seeing this explosive growth this year, it’s worth noting that in 2020 we watched them grow from about 200M monthly visits to 400M… and they have retained that level of traffic following a Christmas peak of 500M.

Etsy have benefitted from the pandemic by roughly doubling their traffic and if they retain that moving forward then this is a marketplace you really should be watching.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 647.0M 738.7M 720.5M 985.8M
Monthly Visits 215.6M 246.2M 240.1M 328.6M
Monthly Unique Visitors 92.24M 104.8M 100.5M 129.7M
Avg. Visit Duration 00:06:11 00:06:04 00:06:05 00:08:25
Pages / Visit 6.69 6.34 6.36 6.55
Bounce Rate 46.91% 47.59% 47.59% 45.32%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 1.059B 1.411B 1.178B
Monthly Visits 353.0M 470.5M 392.8M
Monthly Unique Visitors 139.8M 186.1M 155.5M
Avg. Visit Duration 00:06:55 00:06:20 00:06:13
Pages / Visit 6.67 6.68 6.63
Bounce Rate 44.97% 44.63% 44.55%

OnBuy.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #69,594 #71,416 #25,143 #18,248 #90,602 #93,186 #64,077 #38,903
Country Rank UK #3,102 #2,959 #824 #705 #3,938 #6,419 #1,783 #1,165

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #16,373 #12,275 #11,676 #34,527 #26,075 #36,446
Country Rank UK #676 #533 #430 #3,598 #1,357 #1,730

OnBuy 12 months UK  Tracker to July 2020
OnBuy UK  Tracker Year 2 – May21

OnBuy have been shouting about their growth for months and we’ve almost become blind to the numbers they’ve been putting out. Now, as we look at the traffic reports, we can see that their press releases were no idle boasts. OnBuy have this quarter overtaken the 15 year old marketplace in just six years.

Yes, discounting Gumtree, OnBuy are now the fourth bigggest marketplace in the UK according to our UK Marketplaces Rankings, with only Amazon, eBay and Etsy ahead of them and these marketplace have been trading for over a quarter of a century! With OnBuy due to expand into multiple overseas territories this year (an opprotunity for UK sellers to expand their cross border trade around the world), we’re expecting to see OnBuy to continue to grow.

If you’re not yet selling on the fourth biggest UK marketplace, take a serious look at OnBuy!

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 2.099M 2.603M 4.826M 9.301M
Monthly Visits 699,922 867,774 1.608M 3.100M
Monthly Unique Visitors 498,018 620,073 1.175M 2.248M
Avg. Visit Duration 00:02:26 00:02:13 00:02:14 00:02:36
Pages / Visit 5.46 2.86 2.27 2.33
Bounce Rate 54.07% 69.95% 70.66% 70.17%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 10.53M 19.07M 17.72M
Monthly Visits 3.512M 6.357M 5.909M
Monthly Unique Visitors 2.508M 4.538M 4.168M
Avg. Visit Duration 00:02:39 00:02:22 00:02:39
Pages / Visit 2.43 2.24 2.28
Bounce Rate 68.98% 71.69% 71.15%

notonthehighstreet.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #12,230 #14,130 #11,920 #9,221 #30,110 #19,188 #38,776 #30,277
Country Rank UK #404 #467 #365 #345 #829 #800 #932 #729

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #8,446 #7,556 #12,067 #34,935 #26,159 #52,737
Country Rank UK #320 #294 #465 #1,346 #1,959

notonthehighstreet 12 months UK Tracker to July 2020
notonthehighstreet UK Tracker Year 2 – May21

Notonthehighstreet who were acquired by Great Hill Partners last year, have seen their normal bumper Christmas peak as we’d expect. However the early indicator of April suggest that unlike last year when the UK shops were closed, sales are likely to follow a more normal pattern for this gift orientated marketplace.

It is well worth noting that Notonthehighstreet traffic is running at about double the number of monthly visits compared to mid 2019 when our UK Marketplaces Rankings tracker started. That’s a pretty significant increase in traffic so this is yet another marketplace that increased traffic during the pandemic and has held on to their new and returning customers.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 10.86M 18.71M 10.56M 14.57M
Monthly Visits 3.622M 6.236M 3.520M 4.858M
Monthly Unique Visitors 2.321M 3.740M 2.228M 2.960M
Avg. Visit Duration 00:04:44 00:04:35 00:03:52 00:10:02
Pages / Visit 5.46 5.12 4.57 4.74
Bounce Rate 54.07% 52.83% 53.43% 51.01%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 14.55M 39.28M 18.92M
Monthly Visits 4.850M 13.09M 6.306M
Monthly Unique Visitors 2.987M 3.863M
Avg. Visit Duration 00:05:23 00:04:19 00:03:49
Pages / Visit 4.39 4.06 3.75
Bounce Rate 53.30% 53.66% 54.20%

Fruugo.co.uk

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #107,303 #109,879 #49,271 #74,369 #91,616 #119,081 #153,593 #129,668
Country Rank UK #4,759 #5,045 #1,788 #3,585 #16,950 #5,751

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #75,517 #64,584 #63,947 #135,188 #153,098 #279,600
Country Rank UK #659 #3,005 #3,011

Fruugo 12 months UK Marketplaces Rankings Tracker to July 2020
Fruugo UK Marketplaces Rankings Tracker Year 2 – May21

Fruugo’s traffic is running at about double that from mid 2019 and have seen massive peaks during the various lockdowns. It’s worth remembering that much of Fruugos sales are not only cross border but they market heavily on search engines. This means if you only list on overseas marketplaces but don’t advertise on overseas search engines, you should consider selling on Fruugo as they are almost certainly attracting buyers that aren’t seeing your maketplace listings.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 1.379M 1.497M 2.239M 2.226M
Monthly Visits 459,819 499,092 746,466 742,228
Monthly Unique Visitors 373,028 390,725 611,456 615,958
Avg. Visit Duration 00:02:01 00:01:35 00:01:16 00:03:10
Pages / Visit 3.08 2.66 2.18 2.09
Bounce Rate 70.83% 71.32% 73.03% 74.66%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 1.937M 3.541M 2.845M
Monthly Visits 645,816 1.180M 948,366
Monthly Unique Visitors 535,591 975,557 775,303
Avg. Visit Duration 00:01:21 00:01:32 00:01:22
Pages / Visit 1.96 2.06 1.99
Bounce Rate 77.39% 72.48% 72.64%

Yumbles.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #350,286 #373,878 #109,722 #156,804 #296,886 #300,367 #475,508 #295,904
Country Rank UK #18,331 #19,590 #4,476 #8,033 #9,426

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #140,312 #104,512 #129,867 #373,915 #221,231 #298,363
Country Rank UK #7,348 #4,944 #6,852

Yumbles 12 months UK Marketplaces Rankings Tracker to July 2020
Yumbles UK Marketplaces Rankings Tracker Year 2 – May21

Yumbles have seen spikes in our UK Marketplaces Rankings which have meant redrawing their graph scales over the lockdown periods. Don’t look at the peaks and think that Yumbles traffic as diminished to normal levels – Yes their peaks have dropped off but they are now hovering around 250k unique monthly visits whereas in mid 2019 they were running at two fifths of that level at 100k visits.

Food is the one essential that everyone needed during lockdowns and millions of new buyers appear to have not only discovered Yumbles for their variety of treats, but have stuck with the marketplace and have turned into committed foodie buyers on Yumbles.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 243,864 399,648 635,954 743,775
Monthly Visits 81,288 133,216 211,985 247,925
Monthly Unique Visitors 56,047 95,593 143,777 179,413
Avg. Visit Duration 00:02:59 00:02:31 00:02:22 00:02:35
Pages / Visit 3.38 3.43 4.26 3.91
Bounce Rate 69.91% 63.10% 66.33% 62.20%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 600,442 2.220M 1.377M
Monthly Visits 200,147 740,057 459,247
Monthly Unique Visitors 137,450 511,498 325,586
Avg. Visit Duration 00:02:38 00:01:34 00:01:33
Pages / Visit 4.14 3.46 3.81
Bounce Rate 57.62% 53.21% 56.11%
  • 4 months ago

    Thankyou for sharing this very interesting to see all the different figures for all these channels and diring lockdown. Very interesting

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

OnBuy

The fastest-growing marketplace in the world with millions of buyers, OnBuy.com offers sellers risk-free selling with competitive fees and immediate payment by PayPal.

Fruugo

Fruugo is a global marketplace with dedicated websites for 46 countries including the UK, most of Europe, parts of Asia and also Australia and New Zealand.

eBay

eBay’s mission is to be the world’s favourite destination for discovering great value and unique selection

Amazon

Amazon started as online book store and has grown to be the worlds largest online retailer.

Yumbles

Yumbles is a British, curated marketplace connecting food lovers with the UK’s best small batch independent food and drink producers across the country.

Etsy

Etsy is well known and a major player in the handmade and vintage arena with a marketplace that offers curated collections and suggestions.

Gumtree

Gumtree.com is the UK’s number one classifieds site.

NotOnTheHighStreet

Notonthehighstreet.com are home to more than 5,000 of the UK’s best small creative businesses that we’re proud to call our Partners, here to do what they do best — surprise us with thoughtful gifts, original homeware, unforgettable experiences and more.

See More Companies >

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