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UNFI launch US B2B marketplace powered by Mirakl

By Lauren Fruncillo April 8, 2021 - 5:45 pm

United Natural Foods, Inc. have announced the launch of their new business-to-business marketplace solution for emerging brands looking to expand distribution with UNFI customers.

Powered by the Mirakl Marketplace Platform, the new marketplace strengthens UNFI’s position as North America’s premier food wholesaler by increasing scale, reach and selection, with a unique focus on hyperlocal producers and products.

“The past year has underscored the importance of expanding product offerings online and creating new ways to meet evolving consumer trends and demands. With the scale, agility and operational efficiencies that businesses need to expand product offerings and meet consumer needs, Mirakl will be indispensable as UNFI looks to provide more hyperlocal products online faster to the retailers using our platform.”
– Tom Kraus, vice president of e-commerce at UNFI

Through this virtual marketplace, suppliers gain immediate access to UNFI’s digital infrastructure to promote and sell their products to UNFI’s broad customer base. Approved suppliers keep complete control of their inventory, order management, pricing, and shipping charges while attaining trial for possible traditional distribution expansion in the UNFI network. In turn, UNFI customers gain access to an even broader assortment of unique and local items with flexible order sizes and the convenience of ordering from multiple sources online in one place. Businesses looking to become an approved Community Marketplace supplier can apply at https://unfieasyoptions.com/about-community-marketplace.

“The grocery and wholesale industry has been a focal point of the seismic digital and eCommerce evolutions of the past year, and leading companies like UNFI have been working overtime to stay ahead of the curve when it comes to eCommerce offerings. As the first major North American food wholesaler to offer such a marketplace, we’re excited to help UNFI set the standard for marketplace operations, not just in grocery and wholesale, but across the eCommerce landscape.”
– Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl

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