Online marketplace Vinted hire Red Havas as UK PR agency
Reports suggest that Vinted have hired Red Havas as their UK PR agency after extensive growth finds the company reaching 1.2 members on the UK platform.
Red Havas who have been performing spectacularly despite the difficulties faced by the pandemic will be in charge of driving brand awareness through creative campaigns and ensuring the brand’s circular economy model and brand values are maintained. They aim to make the Vinted platform the first choice marketplace for second-hand clothing in the UK.
“Following strong growth, we’re thrilled to be placing greater focus on expanding our PR activities in the UK with the support of Red Havas. The team’s merged media and integrated approach to PR will not only help us elevate our brand positioning but execute big-picture thinking to truly transform the conversation around circular economies, second-hand fashion and the benefits for our members and communities.”
– Natacha Blanchard, consumer PR Lead at Vinted
As well as Vinted, Red Havas have been welcomed by Jaguar Land Rover, ManpowerGroup, LinkedIn and global payments technology provider WEX in the last 12 months.
“We are very proud to have Vinted as a client partner, not only in terms of the work we’ll be doing to highlight the importance and positive impact of the circular economy, but also knowing the brand has been leading the democratisation of second hand fashion is incredibly exciting,”
– Rachael Sansom, London MD, Red Havas