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About
About

Are you looking to use digital channels to make the most of opportunities for growth across global markets? If so, this webinar from DIT is for you, which will cover how to utilise paid adverts to explore new opportunities in international markets and how to connect with people who are already looking for your kinds of products or services on search engines.

In the second half of the session, DIT will look at what Conversion Rate Optimisation (CRO) is and how it helps you achieve the fastest and most radical results. We will discuss which elements are important from a user experience perspective and what makes a good test, how to set one up, and what to do with the results.

This session will help you understand how you can increase conversions from paid adverts regardless of the amount of traffic coming to your website.

Join The Department for International Trade and Footprint Digital at 10am on the 20th of May to learn how to utilise paid adverts to explore new international markets and Conversion Rate Optimisation (CRO) to turn visitors into customers.

The webinar will cover:

  • How to get the most out of Google Ads (PPC)
  • How to turn visitors into customers with Conversion Rate Optimisation (CRO)

To make the most of this webinar, you will ideally have previous online experience with either an existing marketplace or your own online site.

Your presenters will be Michael Scanlon, Head of PPC, and Josef James, Head of Content at Footprint Digital.

Department for International Trade and Footprint Digital Drop-In Series

This is the third in a series of “Digital Drop-In” events hosted by the Department for International Trade and delivered by Footprint Digital. Register to attend more events from this series.

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