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Top Mother’s Day treats sent in 2021

By Chris Dawson March 13, 2021 - 8:25 am

Over two in five (43%) UK adults plan on sending Mother’s Day treats in the post this year, with a quarter more likely to do this than they usually would, due to lockdown restrictions, according to new research from Royal Mail. Although of course if you’ve not already sent Mother’s Day treats it’s now to late unless you can hand deliver

The findings come as the UK continues to adjust to the ongoing impact of lockdown, and more people turn to the mail to make emotional and meaningful connections with their loved ones.

The Mother’s Day treats study revealed the nation’s penchant for lovingly handmade gifts. Although flowers and chocolates are the most popular choices for postal-bound gifts, personally assembled items such as a care parcel with (we assume) their favourite treats, scrap books and artwork from the grandchildren also feature.

Those from Yorkshire and the Humber (49%) are most likely to send a loved one a present in the post this Mother’s Day, followed by those from the East Midlands (48%).

Most Popular Postal-Bound Mother’s Day treats

1 Flowers 43%
2 Chocolate 22%
3 Hamper/a care parcel 9%
4 Candles 8%
5 Technology (e.g. phone tablet, smart device) 4%
6 Photo memory book 3%
7 Pyjamas 3%
8 Handmade scrap book 2%
9 Artwork from the grandchildren 2%
10 Socks 2%

 
Some of the more unusual Mother’s Day treats in the mail unveiled by the study include bone china mugs, an afternoon tea hamper, and even a raised flower bed! Bird boxes, wellies and even a grow-your-own-mushroom kit are also on their way to our Mums.

And Brits are also increasingly turning their thought to cards this Mother’s Day. Nearly a quarter of UK adults are also more likely to send their mum a Mother’s Day card this year, as a result of lockdown restrictions.

“As so many of us brace ourselves for the prospect of spending Mother’s Day apart from our nearest and dearest, there is now – more than ever – a special joy in receiving a present from a loved one in the post. Whether you buy something online or take the time to make your mum something personally, this research clearly demonstrates the innate and heart-warming power of the parcel.”
– Mark Street, Head of Campaigns, Royal Mail

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