Dezerved, A new members-only loyalty points online marketplace has launched to maximise the value of loyalty points with luxury brands. The new Online Marketplace will give brands access to closed communities of affluent consumers to help them meet short term sales goals while building long term customer value.
To launch the platform, Dezerved has partnered with Miles & More, frequent flyer awards program and 100% subsidiary of Deutsche Lufthansa AG – giving its elite travellers further access to a unique range of exclusive offers.
Developed by creator of points experiences, Loylogic the new platform, Dezerved, provides a new way for loyalty programs to engage their customers while offering them excellent value for their points or miles when buying exclusive offers. It has been created in response to the challenges faced by the retail and travel industries in the wake of the pandemic.
Dezerved debuts with a number of high-end names, including the online luxury fashion platform Farfetch, Sony, Fitbit and Parmigiani Fleurier as well as luxury hotel, watch, gourmet and electronics brands.
“We have created an innovative solution that helps brands meet short term sales goals and grow customer value by connecting them with affluent consumers who can enjoy exclusive access to offers due to their loyalty program membership. Our ambition is for Dezerved to become the world’s go-to destination for members of any loyalty program to find the best value offers – and, in turn, for brands to connect with affluent communities in a closed community environment.”
– Dominic Hofer, CEO, Dezerved and Loylogic