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eBay Seller Update 21.1 – Seller Guidance & Sourcing insights
eBay are using the seller release to highlight some new features they’ve recently added to research tools for better seller guidance to help you run your business.
Terapeak Sourcing Insights
Using a range of data, including item specifics, this new tool enables you to identify the top categories to sell in, and to determine the products that sell well in those categories before you begin sourcing inventory. Sourcing Insights is available to Terapeak Product Research users.
User interface improvements
When using Terapeak Product Research, our new user interface provides you with suggestions of categories to search keywords in, which enables more relevant and complete searches and making filtering by item specifics possible.
Updates for Performance Tab Seller Guidance
The Performance Tab is a great tool to help you analyse how your business is performing and there are some significant improvements to it to improve your experience:
Listing Quality Report
This downloadable report provides detailed listing-level and category-level recommendations for optimising your listings. You can use it to help boost listing views and sales, and see how you rank against your eBay competitors. It will also flag if and why your listings were rejected from Google Shopping ads. The Listing Quality Report is already available to selected sellers and frequent users of Seller Hub Performance tab. It will be extended to all stores subscribers progressively over the coming months starting in March.
An update to the Traffic Report provides you with the ability to see the breakdown of impressions in search versus non search, as well as what percentage of impressions are coming from the top 20 search slots. You can see the percentage change in impressions and download the breakdown.
Courtesy of eBay expect Bert Bassett, we have already highlighted the importance of this newly revamped traffic report and the huge number of views you can drive to your listings from non-search impressions.