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Canada’s Hudson Bay launches online marketplace thebay.com

By Lauren Fruncillo March 23, 2021 - 11:00 am

Hudson Bay have announced the launch of their new online marketplace thebay.com which aims to bring more than 500 new sellers to the platform by the end of 2021. The fully-integrated marketplace will provide Canadians with a seamless shopping experience to discover even more new and exciting products on thebay.com.

“As part of our digital-first strategy, the launch of Marketplace catapults Hudson’s Bay to the forefront of eCommerce in Canada. We now have the ability to add millions of products to our offering, quickly adapting to customer demand. The response from the seller community has been extraordinarily positive as more and more brands seek to join this modern and convenient shopping experience.”
– Iain Nairn, President and CEO of Hudson’s Bay

thebay.com is supported by Mirakl’s marketplace solution and allows Hudson Bay to react to consumer trends, expand its assortment and onboard quality sellers from around the world in a matter of days, versus weeks or months needed with a traditional eCommerce model, offering critical scalability at a time when online shopping has more than doubled in Canada over the past year. Customers will also have the ability to earn and redeem Hudson’s Bay Reward points on all marketplace items.

“With the launch of its online marketplace powered by Mirakl, Hudson’s Bay is creating an expanded, seamless shopping experience that customers will love. Mirakl is proud to support Hudson’s Bay in this new and innovative growth plan that will benefit millions of Canadian shoppers.”
– Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl

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