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ManoMano sales doubled in 2020 – Sign up to sell in 2021

By Chris Dawson February 4, 2021 - 8:45 am

ManoMano sales doubled in the past year seeing €1.2 billion in sales turnover in 2020. In the UK, where 75% of sellers to the UK are based, ManoMano sales turnover was €105M, representing a growth of +240% compared to 2019. ManoMano now see the UK as the the growth engine for the future so expect to hear a lot more about this marketplace as 2021 progresses with new features coming such as sponsored products and branded shops on ManoMano.

With 50 million unique visitors per month, ManoMano is firmly established as the European leader in online DIY, Home and Garden sector. With 3,600 merchants, the marketplace brings together the largest range of online DIY & gardening products, with more than 10 million items. The UK selection boasts over one million products offered for sale.

If you supply products in the DIY and gardening categories, read on to discover how to take advantage of accelerating ManoMano sales by becoming a seller on the marketplace.

UK is THE most important market for ManoMano sales growth

ManoMano saw a significant increase in demand in 2020, with sales turnover in the UK increasing by 240% to €105M with over 4 million sessions.

ManoMano is a selective marketplace pure player, which means it carefully selects its partners (which means not just anyone can sign up) to ensure a qualitative offer for customers. On the UK platform, 75% of sellers are based in the UK.

The UK is THE most important DIY market for ManoMano, estimated to be worth €50BN – one of the biggest B2C DIY markets in Europe. The digital penetration of the market in the UK is currently at 21%, which means for ManoMano, Europe’s digital leader in DIY, home and garden, the opportunity to grow is significant. To support its growth plans ManoMano will introduce additional services to support its growing seller base and to help with raising and growing awareness, it is also making further investment into UK marketing, including TV advertising.

“Brits are DIY enthusiasts: 70% spent time during lockdown undertaking a DIY project, with 57% planning to undertake more projects in the year ahead.”
– ManoMano

Sell on ManoMano

If you want to take advantage of ManoMano sales trajectory and have products which fit in the following key categories, click here to express your interest in becoming a UK ManoMano merchant. You will need to complete a short questionnaire as all sellers are vetted to ensure they will be successful on the marketplace.

Key categories on ManoMano

  • Tools & Hardware
  • Garden and Pets
  • Heating and Air Conditioning
  • Electrical, Lighting and Home Automation
  • Bathroom and Plumbing
  • Construction and Painting

Strategic direction in 2021

ManoMano has announced that it is strengthening its business model and accelerating on three priority projects:

  • Building its European presence, particularly in Northern Europe
  • Increasing support for its merchant partners with dedicated services
  • Offering a differentiated customer experience.

To achieve this, it plans to expand its teams by recruiting 350 new employees in 2021.

“The year 2020 has been marked by a considerable increase in European consumers’ digital expectations for DIY, garden and home products. It is thanks to the commitment and resilience of our teams and our retail partners that we have been able to meet this demand, and we would like to thank them for this.”
– Philippe de Chanville and Christian Raisson, co-Founders and co-CEOs, ManoMano

ManoMano sales, community and traffic stats

In total, ManoMano has 50 million unique visitors per month (+70%) and 7 million active customers (+100%). With 10 million products, ManoMano offers the largest catalogue on the market. Thanks to the community of Manodvisors – experts with a passion for DIY and gardening – its shopping advice for customers also generated 2.3 million conversations (+130%).

Additionally, 2020 marks ManoMano’s acceleration in the European markets (Belgium, Spain, Italy, Germany and the United Kingdom), where the company achieves 40% of its business volume.

2021 outlook for ManoMano

“2021 is shaping up to be a year of consolidation of our product and service offerings for our customers, both individuals and professionals, and our merchant partners. It will also be a year of strong European acceleration in all our countries, particularly in the United Kingdom and Germany.”
– Céline Vuillequez, COO, ManoMano

To deliver the best experience for customers, ManoMano will continue to invest in technology and consulting. After its successful expansion in Southern Europe, the company now wants to strengthen its presence in Northern Europe, one of the most important markets along with Germany (€82 billion) and the UK (€50 billion).

ManoMano is banking on the development of services to support the digital growth of its merchant partners (sponsored products, shops dedicated to brands, etc.) and intends to continue recruiting new merchants and major brands.

With 650 employees at the end of 2020 (representing over 200 new hires in 2020), ManoMano wants to continue to attract and retain the best talent, expecting to have a head count of more than 1,000 employees by the end of 2021.

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