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Lengow acquisition by Marlin majority investment

By Chris Dawson February 15, 2021 - 12:01 pm

News is out today of the Lengow acquisition by global investment fund Marlin Equity Partners. Based in France (Nantes and Paris) and Germany (Munich), Lengow is a European market leader powering over 4,600 brands and retailers (such as Nespresso and L’Oréal Paris) cross-channel management of their ecommerce strategy. The investment aims to strengthen Lengow’s European footprint while opening new markets.

Marlin Equity Partners Lengow acquisition with a majority investment Partners materialised from the pandemic, which has been giving ecommerce a historic boost in growth since the start of 2020. Lengow’s experience and success in the highly fragmented European ecommerce market make it not only the best candidate to become the leading global ecommerce platform, but also to help brands and retailers worldwide meet the evolving challenges of e-commerce.

“It’s the perfect moment to take our e-commerce platform to the next level to better meet rapidly growing expectations. Our sizable e-commerce ecosystem will make it easier for brands and retailers to respond to the growing share of consumers who now make most of their purchasing decisions online. A strong partner like Marlin Equity, which has a long and proven track record with global software companies, will make it possible to accelerate growth in existing and new markets, develop crucial technological innovations and ultimately revolutionize the e-commerce market in the long run.”
– Mickaël Froger, founder and CEO , Lengow

What made the Lengow acquisition attractive?

Founded in 2009 by Mickaël Froger and Jérémie Peiro, Lengow is a natural partner of Amazon, Google, Facebook, Alibaba, etc., and a cornerstone of any ecommerce strategy. In the future, the platform will continue to evolve into an essential ecommerce autopilot. Already capable of providing brands and merchants with well-founded business recommendations through its proprietary INSIGHTS feature, this guidance can be implemented directly within the platform to increase online sales. Using a sophisticated algorithm, Lengow provides retailers with suggestions of online sales channels that best match their products and strategy. A precise indication of the expected turnover is also communicated.

“It’s innovations like INSIGHTS that convinced us to fully buy into Lengow. The platform is groundbreaking in the e-commerce and digital space. Lengow’s solutions are at the heart of every digital commerce client. We support Lengow’s team in further international expansion, state-of-the-art technology, community, and accelerating growth. To do this, we not only provide capital but also give valuable strategic support.”
– Roland Pezzutto, Marlin Equity Partners

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