Amazon Spring Deals 2021 submission window open

By Chris Dawson February 3, 2021 - 10:40 am

The Lightning Deals and 7-Day Deals submission window for the Amazon Spring Deals 2021 event is now open. The event will run from Monday, the 22nd of March to Wednesday the 31st of March 2021 across the European Amazon sites. This includes Amazon’s two newest marketplaces in Sweden and the Netherlands:

  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Turkey
  • Sweden
  • Netherlands

You don’t have to submit deals in every territory but in order to do so you’ll need to either be confident of shipping across the UK/EU border and, as deals have to be Prime eligible, probably have stock located in EU FBA warehouses.

The deadline for Amazon Spring Deals 2021 submissions is Sunday the 14th of March so you have six weeks to submit your deals for a chance to have the deal considered for this event – naturally it’s recommended that you submit deals early rather than wait until the last minute as you’ll want to organise your business ready for the bump in sales.

You can run your 7-Day deals only every other week and Lightning Deals once per week. Lightning Deals and 7-Day Deals cannot run in the same week.

How to submit offers for the Amazon Spring Deals 2021

  1. Go to the Deal Dashboard
  2. Select Create a new Deal
  3. Choose Lightning Deal or 7-Day Deal as type/duration filter
  4. Select a product among your recommendations
  5. Enter the Schedule and choose ‘Continue’

Criteria for a winning deal

  • 15% off current site price
  • The lowest price in the last 30 days
  • New condition
  • Prime Eligible
  • Products that have 3.0-star rating or higher
  • Images that match the style guide

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