Tmall Global boosts support for new sellers entering China

By Lauren Fruncillo January 23, 2021 - 2:03 pm

Alibaba’s online marketplace Tmall Global has announced a new suite of solutions to help new sellers entering China. The solutions were announced at the 2021 Tmall Global New Seller Virtual Summit, the first-ever virtual summit hosted by the platform with regional and category-specific content sessions.

“Brands, particularly small- and medium-sized players that have been hard-hit by the COVID-19 pandemic, are trying their best to enter new markets and find fresh channels for growth. In China, e-commerce platforms such as Tmall Global have become consumers’ preferred avenues for purchasing overseas products. Tmall Global is committed to providing a suite of solutions to help new overseas sellers capture these opportunities and assisting brands to bring quality products into China market,”
– Maggie Liu, General Manager, Tmall Global

Tmall Global

The registration for Tmall Global can be completed using the platform’s new self-service portal and getting started to open a storefront will take as little as 30 days. With its new Official Operating Service, merchants of all sizes, including those with zero Chinese ecommerce operational experience, can launch their brands smoothly on Tmall Global.

Overseas brands and retailers can benefit from tailored consultation, operations and content support as well as other value-added services through Tmall Global and its extensive partner network worldwide. Tmall Global will also roll out region-specific programs to further support new sellers entering China.

Currently, Tmall Global offers a range of operational solutions aimed at helping overseas merchants find the most suitable business model for reaching Chinese consumers. Those who want to test the sales potential of their products in China can start by utilizing Tmall Overseas Warehouses solution, or Tmall Overseas Fulfillment (TOF), set up for direct fulfilment to consumers. This model helps brands to maintain inventory flexibility and lower logistics and storage costs.

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Launched in 2014, the purpose of Tmall Global was to make it easier for merchants outside China to get their goods to the burgeoning ecommerce shopping population in China.


Alibaba is China’s biggest online commerce company that offers consumer-to-consumer, business-to-consumer and business-to-business sales.

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