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UK Marketplaces Rankings Tracker Year 2 – November 2020

By Chris Dawson November 18, 2020 - 9:00 am

We have been tracking UK marketplaces over a year now, comparing performance between the different venues you sell on. Today we start collecting data for the second year and are now able to directly compare performance with 12 months ago. We have kept the data from the past 12 months and for the UK Marketplaces Rankings Tracker Year 2 are adding second graphs to make direct comparison visually easy, as well as today publishing the first three months data for the second year. Read on to see which marketplace traffic is significantly up and where the growing opportunities for merchants are.

Data is taken from SimilarWeb and Alexa. Neither are 100% accurate but what they will reveal is a standardised measurement we can use to track increases or decreases in traffic overtime.

This series is sponsored by OnBuy.com, but their metrics have been measured in exactly the same way as the other marketplaces featured. Data for this post was gathered from SimilarWeb and Alexa on the 16th of November 2020.

Amazon.co.uk

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #53 #51 #52 #52 #80 #77 #99 #83
Country Rank UK #4 #4 #4 #4 #6 #4 #5 #4

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #50 #80
Country Rank UK #4 #4

Amazon 12 months UK Marketplaces Rankings Tracker to July 2020
Marketplaces Ranking year to November 2020 Amazon

Comparing this year’s graph with the same period from 12 months’ ago, Amazon’s trajectory looks like the start of Winter is mirroring last year with the significant difference that they have added about 80 million visits a month. They are, at least over the past three months, effectively following the same curve and just moved it higher up the chart.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 1.154B 1.308B 1.174B 1.347B
Monthly Visits 384.8M 436.1M 391.4M 449.1M
Monthly Unique Visitors 82.28M 88.07M 80.61M 84.71M
Avg. Visit Duration 00:06:14 00:06:24 00:06:04 00:06:30
Pages / Visit 8.15 8.37 7.75 7.78
Bounce Rate 37.46% 37.24% 37.77% 37.34%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 1.381B
Monthly Visits 460.5M
Monthly Unique Visitors 88.35M
Avg. Visit Duration 00:06:26
Pages / Visit 7.88
Bounce Rate 36.83%

eBay.co.uk

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #74 #76 #74 #71 #234 #252 #326 #279
Country Rank UK #7 #8 #5 #8 #9 #10 #13 #7

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #72 #242
Country Rank UK #10 #7

eBay 12 months UK Marketplaces Rankings Tracker to July 2020
Marketplaces Ranking year to November 2020 eBay

eBay saw a definite rise in traffic as the Coronavirus pandemic took place. The UK Marketplaces Rankings Tracker reveals that eBay UK traffic has been above Christmas levels consistently for the past three quarters and unlike some other marketplaces they didn’t see any drop off in traffic as lock down started to ease over the summer.

eBay start the next 12 months with about 50M additional monthly visits to their traffic from 12 months ago.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 858.1M 822.0M 835.5M 962.7M
Monthly Visits 286.0M 274.0M 278.5M 320.9M
Monthly Unique Visitors 49.68M 48.85M 48.27M 52.66M
Avg. Visit Duration 00:10:03 00:09:49 00:09:37 00:11:01
Pages / Visit 10.99 10.58 10.60 10.72
Bounce Rate 27.37% 28% 28.26% 27.27%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 976.6M
Monthly Visits 325.5M
Monthly Unique Visitors 55.03M
Avg. Visit Duration 00:10.04
Pages / Visit 10.43
Bounce Rate 27.96%

Gumtree.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #777 #848 #1281 #730 #2379 #3050 #4657 #3,156
Country Rank UK #36 #36 #51 #33 #53 #64 #120 #55

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #883 #3,215
Country Rank UK #13 #64

Gumtree 12 months UK Marketplaces Rankings Tracker to July 2020
Marketplaces Ranking year to November 2020 Gumtree

Gumtree’s traffic appears to be following almost exactly the same trajectory as a year ago. If this trend continues then we wouldn’t expect to see an uptick in traffic until after Christmas when people start to have a post holiday clear out. It’s hard to tell what the impact of the pandemic is on Gumtree, but it would be reasonable to expect people are doing fewer person to person transactions during the multiple lockdowns different areas of the country have experienced.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 138.5M 118.8M 105.1M 130.8M
Monthly Visits 46.17M 39.60M 35.03M 43.62M
Monthly Unique Visitors 14.25M 12.53M 13.49M 105.1M
Avg. Visit Duration 00:06:33 00:06:21 00:09:43 105.1M
Pages / Visit 16.81 6.37 5.85 5.96
Bounce Rate 35.58% 36.71% 37.48% 35.51%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 137.5M
Monthly Visits 45.83M
Monthly Unique Visitors 13.95M
Avg. Visit Duration 00:07:41
Pages / Visit 6.02
Bounce Rate 34.72%

Etsy.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #118 #108 #90 ### #140 #137 #138 #88
Country Rank UK #84 #83 #78 #51

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #73 #74
Country Rank UK #63

Etsy 12 months UK Marketplaces Rankings Tracker to July 2020
Marketplaces Ranking year to November 2020 Etsy

Etsy start our UK Marketplaces Rankings Tracker Year 2 with traffic an amazing 140 million more visitors than a year ago. Etsy sellers mobilised to sell fabric face masks as the pandemic hit which saw their traffic soar and they’ve held on to it over the summer and into the Autumn.

We’ll be watching Etsy with interest as the next 12 months unfold to see if as the pandemic (hopefully!) retreats in the Spring whether this traffic remains indicating a new influx of regular Etsy buyers.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 647.0M 738.7M 720.5M 985.8M
Monthly Visits 215.6M 246.2M 240.1M 328.6M
Monthly Unique Visitors 92.24M 104.8M 100.5M 129.7M
Avg. Visit Duration 00:06:11 00:06:04 00:06:05 00:08:25
Pages / Visit 6.69 6.34 6.36 6.55
Bounce Rate 46.91% 47.59% 47.59% 45.32%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 1.059B
Monthly Visits 353.0M
Monthly Unique Visitors 139.8M
Avg. Visit Duration 00:06:55
Pages / Visit 6.67
Bounce Rate 44.97%

notonthehighstreet.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #12,230 #14,130 #11,920 #9,221 #30,110 #19,188 #38,776 #30,277
Country Rank UK #404 #467 #365 #345 #829 #800 #932 #729

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #8,446 #34,935
Country Rank UK #320 #1,346

notonthehighstreet 12 months UK Marketplaces Rankings Tracker to July 2020
Marketplaces Ranking year to November 2020 Notonthehighstreet

Notonthehighstreet start the UK Marketplaces Rankings Tracker Year 2 with an additional 1.2 million visits compared to a year ago. We would expect based on last year’s graph that Notonthehighstreet are about to see a massive Christmas spike, but with lockdowns across the UK our expectation is that it will be even bigger than last year which was pre-pandemic.

We can already see a rise in traffic for October, but with the England lockdown starting early November, when we report the second quarter of this year’s UK Marketplaces Rankings Tracker Year 2 in February we’ll see just how big a spike they see for the run up to Christmas 2020

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 10.86M 18.71M 10.56M 14.57M
Monthly Visits 3.622M 6.236M 3.520M 4.858M
Monthly Unique Visitors 2.321M 3.740M 2.228M 2.960M
Avg. Visit Duration 00:04:44 00:04:35 00:03:52 00:10:02
Pages / Visit 5.46 5.12 4.57 4.74
Bounce Rate 54.07% 52.83% 53.43% 51.01%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 14.55M
Monthly Visits 4.850M
Monthly Unique Visitors 2.987M
Avg. Visit Duration 00:05:23
Pages / Visit 4.39
Bounce Rate 53.30%

OnBuy.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #69,594 #71,416 #25,143 #18,248 #90,602 #93,186 #64,077 #38,903
Country Rank UK #3,102 #2,959 #824 #705 #3,938 #6,419 #1,783 #1,165

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #16,373 #34,527
Country Rank UK #676 #3,598

OnBuy 12 months UK Marketplaces Rankings Tracker to July 2020
Marketplaces Ranking year to November 2020 OnBuy

Over the past 14 years of editing Tamebay, I have seen many hopeful start up marketplaces – where they have inevitably faltered hasn’t been enthusiasm from sellers but a simple lack of buyers. OnBuy are the only one to buck that trend and move from a hopeful start up to an established and credible marketplace.

12 months ago with a touch under 700,000 monthly visits you might have been excused for a lack of interest. A year later and according to SimilarWeb they boast an amazing 3.512M monthly vists – yes they’ve added almost 3 million monthly visits in 12 months and that’s a 501% increase in traffic in just one year!

No other marketplace has seen this level of growth and OnBuy are poised to go international which should see their growth explode even higher. If you’ve dismissed them thus far, it really is time to seriously consider them again.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 2.099M 2.603M 4.826M 9.301M
Monthly Visits 699,922 867,774 1.608M 3.100M
Monthly Unique Visitors 498,018 620,073 1.175M 2.248M
Avg. Visit Duration 00:02:26 00:02:13 00:02:14 00:02:36
Pages / Visit 5.46 2.86 2.27 2.33
Bounce Rate 54.07% 69.95% 70.66% 70.17%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 10.53M
Monthly Visits 3.512M
Monthly Unique Visitors 2.508M
Avg. Visit Duration 00:02:39
Pages / Visit 2.43
Bounce Rate 68.98%

Fruugo.co.uk

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #107,303 #109,879 #49,271 #74,369 #91,616 #119,081 #153,593 #129,668
Country Rank UK #4,759 #5,045 #1,788 #3,585 #16,950 #5,751

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #75,517 #135,188
Country Rank UK #659

Fruugo 12 months UK Marketplaces Rankings Tracker to July 2020
Marketplaces Ranking year to November 2020 Fruugo

Fruugo saw a massive spike in traffic during the first lock downs but it calmed down over the summer months. However, they’ve still held on to almost 200,000 monthly visits than a year ago and with various UK countries and much of Europe once again in lockdown as we come into Q4 it would be no surprise to see traffic spike again if there are shortages of various products (Fruugo win when consumers abandon other marketplaces and start to use search engines to locate instock products).

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 1.379M 1.497M 2.239M 2.226M
Monthly Visits 459,819 499,092 746,466 742,228
Monthly Unique Visitors 373,028 390,725 611,456 615,958
Avg. Visit Duration 00:02:01 00:01:35 00:01:16 00:03:10
Pages / Visit 3.08 2.66 2.18 2.09
Bounce Rate 70.83% 71.32% 73.03% 74.66%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 1.937M
Monthly Visits 645,816
Monthly Unique Visitors 535,591
Avg. Visit Duration 00:01:21
Pages / Visit 1.96
Bounce Rate 77.39%

Yumbles.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #350,286 #373,878 #109,722 #156,804 #296,886 #300,367 #475,508 #295,904
Country Rank UK #18,331 #19,590 #4,476 #8,033 #9,426

Oct20

Jan21

Apr21

Jul21

Oct20

Jan21

Apr21

Jul21

Global Rank #140,312 #373,915
Country Rank UK #7,348

Yumbles 12 months UK Marketplaces Rankings Tracker to July 2020
Marketplaces Ranking year to November 2020 Yumbles

Food, glorious food! Hot sausage and mustard and a whole lot more is available on Yumbles and we all want a treat during lockdown. Yumbles traffic more than tripled as soon as the first lock down was imposed and although it dropped somewhat over the summer they stayed well over 200% higher than this time last year… And their traffic looks like it’s already on the rise as of October and that was before lockdown 2 came into effect.

Lockdown 1 hit double the number of visits Yumbles saw at Christmas 2019, with lockdown 2 running right through white Friday and into December, Yumbles traffic could be really exciting in February when we publish the next quarter’s numbers.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 243,864 399,648 635,954 743,775
Monthly Visits 81,288 133,216 211,985 247,925
Monthly Unique Visitors 56,047 95,593 143,777 179,413
Avg. Visit Duration 00:02:59 00:02:31 00:02:22 00:02:35
Pages / Visit 3.38 3.43 4.26 3.91
Bounce Rate 69.91% 63.10% 66.33% 62.20%

Aug20 – Oct20

Nov20 – Jan21

Feb21 – Apr21

May21 – Jul21

Total Visits 600,442
Monthly Visits 200,147
Monthly Unique Visitors 137,450
Avg. Visit Duration 00:02:38
Pages / Visit 4.14
Bounce Rate 57.62%

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Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

OnBuy

The fastest-growing marketplace in the world with millions of buyers, OnBuy.com offers sellers risk-free selling with competitive fees and immediate payment by PayPal.

Fruugo

Fruugo is a global marketplace with dedicated websites for 46 countries including the UK, most of Europe, parts of Asia and also Australia and New Zealand.

Yumbles

Yumbles is a British, curated marketplace connecting food lovers with the UK’s best small batch independent food and drink producers across the country.

Etsy

Etsy is well known and a major player in the handmade and vintage arena with a marketplace that offers curated collections and suggestions.

Amazon

Amazon started as online book store and has grown to be the worlds largest online retailer.

eBay

eBay’s mission is to be the world’s favourite destination for discovering great value and unique selection

Gumtree

Gumtree.com is the UK’s number one classifieds site.

NotOnTheHighStreet

Notonthehighstreet.com are home to more than 5,000 of the UK’s best small creative businesses that we’re proud to call our Partners, here to do what they do best — surprise us with thoughtful gifts, original homeware, unforgettable experiences and more.

See More Companies >

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