Is that a Missguided locker takeover I see?
What do you do when you’re used to advertising on bus stops, trains, tubes and other places people used to go before they were locked up and told to stay at home for a month? The answer of course is to find the one place that they will still be going and in the case of Missguided it’s a locker takeover with InPost.
The one thing people haven’t stopped doing, even with non-essential shops shut, is shopping and shopping needs to be delivered and for many this means the convenience of a locker delivery. The collaboration will see 180 of InPost’s lockers around the UK fully branded with eye-catching Missguided visuals in the run up to Christmas and beyond. The “New outfits inside” messaging is bound to get you wishing your Christmas party clothes were waiting for you and have you logging on to Missguided’s website.
The aim of the locker takeover is to raise awareness of this safe and contact-free delivery and returns option that’s available to Missguided customers. As well as 24/7 access and ultra-convenience, InPost’s lockers offer a low-risk way to collect and return goods over the busy peak period.
“Our customers don’t just love our cutting-edge fashion; they also prize the convenience and ease we offer when it comes to delivery and returns. We also know that this year’s Black Friday and Christmas is going to be different for everyone, with many preferring to avoid post offices and busy collection points.
That’s why we’re collaborating with InPost and taking our brand right to the heart of our customers’ communities. It’s a great way to remind our customers that they can collect their Missguided orders safely and securely on their own watch and at their preferred collection point.”
– Nick Bamber,Chief Growth Officer – Marketing & Ecommerce Trading, Missguided
“Our parcel lockers are easy to use, contact-free and located in accessible and convenient locations. With the bigger focus on covid-safe and contact-free delivery, customers can pick up and drop off their Missguided parcels – along with those of other InPost partner retailers – at any time that suits them. We’re excited to be bringing the Missguided brand to our lockers to help raise awareness of this great delivery option.”
– Jason Tavaria, CEO, InPost
Perhaps they could use some of the advertising revenue to get their lockers to actually work properly!!