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BigCommerce launches Open Checkout to offer flexible shopping experiences

By Lauren Fruncillo November 18, 2020 - 3:24 pm

BigCommerce have recently launched Open Checkout, an open source extension of the platform’s native checkout built to empower merchants, developers and partners to design fully-customized checkout experiences. BigCommerce establishes itself as the only leading SaaS ecommerce platform to offer a production-level checkout with an open source front-end.

It was found that 88% of all online shopping baskets were being abandoned in March this year, solutions like Open Checkout can give Brands the flexibility they need to build truly differentiated shopping experiences.

“Today’s unveiling of BigCommerce’s Open Checkout is an important milestone that advances BigCommerce’s Open SaaS strategy by leveraging the benefits of Open Source without compromising the speed, security and simplicity that can only be achieved through a SaaS solution. By opening up the presentation layer, brands of all sizes selling on BigCommerce can create unique experiences that resonate with shoppers and streamline their path to purchase.”
– Jimmy Duvall, chief product officer, BigCommerce

Open Checkout features and use cases:

The Online Checkout solution leverages the same production-level source code that powers the platform’s native checkout solution, and is actively maintained by BigCommerce’s global team of engineers. Developed in React, it builds upon BigCommerce’s Checkout SDK and offers the following:

  • Branded Checkout Pages: Design a cohesive brand experience throughout the customer journey by adding custom CSS rules and JavaScript applications
  • Modernized B2B Buying: Streamline B2B purchasing by inserting custom fields for buyers to enter account information, pay using purchase order, or submit an order without collecting payment at checkout
  • Adapt to New Retail Environments: Optimize checkout pages to facilitate modern delivery options including buy online, pick-up in store; schedule delivery dates; or facilitate pickup from shared locations like lockers and brick-and-mortar stores
  • Customer Group Rules: Present a unique front-end interface using customer group rules to offer specific pricing, payment and shipping methods directly on the checkout page

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